Day 1 Thursday 18 December
13.00 – 13.30 Arrival and registration of the participants
Location: Bocconi University, Milan
13.30 – 15.00 Welcome and introduction
Gian Casutt, Uwe Steger, EUPRIO: Short presentation and sharing inputs.
Case Switzerland: The Higher Education institutions work intensively together for a strong lobbying towards government and parliament. They have become one of the strongest lobbyists. Furthermore, they created a network of scientists advising the government in scientific policy advice and future crisis.
Discussion: exchange of examples in different countries.
15.00 – 15.30 Coffee Break
15.30 – 17.00 Speaker, Bocconi University
Discussion about Stakeholder Management
17.00 – 18.00 Side Visit of the Bocconi University Sport Center https://www.bocconisport.eu/en/explore-facilities
A way to cooperate with stakeholders and offer possibilities for partners, alumni, students, collaborators etc. to strengthen the connection to the Bocconi university.
18.30 – 20.30 Group dinner in Milan (offered by Euprio)
Day 2 Friday 19 December
09.00-10.30 Exchange on Science and Policy: Short presentations from members of the Directors Briefing. The cross understanding of science, society, and politics is becoming increasingly important. In many countries, universities and science at all are coming under pressure from politics either because of scientific content that is no longer politically accepted (e.g. USA) or because of a lack of public (or private) financial resources.
Not only in the USA, but also in Europe, attempts are being made more frequently and, above all, more obviously to diminish the freedom of science and research. The focus is shifting, purely national interests are becoming more important and defense spending is increasing at the expense of education and research, among other things in times of war and tough political disputes. Our universities must understand how to navigate this environment and learn to remain capable of acting. We, as communications directors, are called upon to provide possible approaches to our university leaders.
3 presentations of 10 minutes and questions and answers
Exchange of ideas and best practices
10.30-11.00 Break
11.00-12.30 Stakeholder Management with alumni, economy, students, society etc.
Our universities must – even more than before – organize and manage exchanges and cooperation with various important stakeholders. These include companies, funding foundations, alumni, students, employees and society. As communications directors, we must keep an eye on all stakeholders. We discuss how best to do this, which best practice examples are helpful and we can learn from them, and how we can strengthen and support each other.
Discussion and best practices
3 presentations of 10 minutes and questions and answers
Exchange of ideas and best practices
Around 13.00 Light Lunch and Farewell
Target Public: Directors of communication
Registration: on MyEUPRIO
Deadline: December 10th, 2025
Dinner on December 18 and lunch on December 19, 2025 are offered by EUPRIO
Hotel:
Jr Hotels Bocconi Milano
Via Bligny, 56 (3 minutes walking from the University)
20100 Milano - Italy
Jr-hotels.com
Special Euprio Prize:
DUS rate of € 112,50 per room per night, bed and breakfast included + € 7 city tax per person per night
DOUBLE room rate of € 152,50 per room per night, bed and breakfast included + € 7 city tax per person per night
Participants are invited to book the hotel themselves sending an email to sales.manager@jr-hotels.com before November 30, 2025
In the subject line, please indicate the code EUPRIOJR and include:
-
Surname, First name
-
Check-in date / Check-out date
-
if the room is for 1 or 2 people
-
Credit card as guarantee (number, expiry date, cardholder’s surname and first name)