Communication at universities has changed over the years.
It has become more important. It has become more diverse. There are many more channels to use, not only digital, but also offline with public events and student marketing events. There are new tools with artificial intelligence and much more information around, making it more difficult to attract attention.
The world is more interconnected and universities need to be strongly anchored regionally, but also have international openness to offer excellent teaching, research and knowledge transfer.
At the EUPRIO conference, all units of the communication departments in Higher Education learn about the state of the art internationally. In internal or external communication, in social media, in crisis communication, in the digital communication or at open doors, in dialogue with the population or with politics, but also in alumni relations or fundraising.
Strategic communication at universities is important for the future. We need to be efficient and effective in order to master all these tools and utilise all channels. Our Researchers, students and new tools such as artificial intelligence help us to do this.
Come to the EUPRIO conference and learn about the latest trends in communication in higher education.