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Awards

The annual EUPRIO Awards provide an opportunity for our members to demonstrate their professional excellence and originality.

Every year we all get involved in projects at our universities that make a real difference. These might be centred on student or staff communications, public engagement or perhaps media relations. Even more, all of them represent an acknowledgement that universities need to communicate effectively with all their key audiences.

Therefore, the Awards are a chance to showcase these projects, share best practice and receive recognition from our peers for a job well done.

Furthermore, the judging and presentations take place at EUPRIO’s annual conference. Consequently, this is an ideal opportunity to highlight what makes your university communications practice distinctive.

The winning project, along with the second and third runners-up, will be selected based on votes from conference delegates and the EUPRIO Steering Committee jury.

Apart from gaining well-deserved recognition from your peers, the winner will receive a trophy and free registration for next year’s EUPRIO annual conference, and there will be prizes for second and third too.

Entering the EUPRIO Awards is simple:

  1. Check if you are EUPRIO member for the current year or renew your membership through MyEUPRIO
  2. Just fill in the web form and tell us why your project, which must have been completed within the last two years, is worthy of a EUPRIO Award.
  3. Submit (remember to click on submit at the bottom of the form!) your entry by the deadline.
  4. If you are one of the shortlisted entries, you will be required to join us at EUPRIO’s annual conference, which is hsted every year by a different university in a different European city, where judging and presentations take place. It’s the perfect stage to spotlight what sets your university’s communications apart.

You can do everything also through the WebApp on your smartphone just login on MyEUPRIO!

Info: awards@euprio.eu

 

The Euprio Awards Jury

Hannamaija Helander, Helsingin Yliopisto - Finland (Chair of the Jury)

Margarida Almeida, Universidade de Aveiro - Portugal

John Cavani, University of Suffolk - United Kingdom 

Petra Köppl, Fyzikální ústav Akademie ved České republiky (FZU) - Czech Republic

Caroline Roulaux, Universiteit Maastricht - Netherlands

 

 

The Euprio Awards Winners 2025

First prize

"Red Flag - Student-initiated Campaign Against Sexual Harassment", Universitetet i Agder - Norway
Second prize

"Tik Tok University", Haaga-Helia University of Applied Sciences - Finland
Third prize

"Study Match", Universitetet i Bergen - Norway

 

 

Discover more about the winner projects 

Red Flag - Student-initiated Campaign Against Sexual Harassment
Universitetet i Agder

The student-initiated Red Flag Campaign at the University of Agder aimed to prevent sexual harassment by encouraging reflection among potential perpetrators. Using a gender-neutral, inclusive approach, it reached students through posters (also on toilet doors), social media, training, and media.

The campaign is groundbreaking by shifting responsibility from victims to potential offenders - those at risk of causing harm - even unintentionally. Materials were co-developed with students and experts and coordinated by a recent alumnus, ensuring use of youth-friendly language, which increased relatability.

Backed by staff, experts, and only NOK 29,000 (about EUR 2,900) in materials, the campaign was very cost-effective.

The campaign was a big success: nearly half of respondents reported greater awareness of their own behaviour. It gained at least 300,000 views of media coverage in little Norway, mentions in a parliamentary report, and 86% student support for its continuation. It inspired structural change at UiA.

 

Tik Tok University
Haaga-Helia University of Applied Sciences

The campaign offered an open course: the first university course implemented on TikTok. The goal was to find new audiences and inspire students to study through a new and popular social media channel. This creative idea revolved around harnessing the power of social media for educational purposes.

The students received 1 credit for the successful completion of the course.

The Tik Tok University was developed by a small team within Haaga-Helia University of Applied Sciences and an external videographer and script writer. The campaign was very cost effective and became a nationwide phenomenon, gaining widespread media attention. It also led to a record number of applicants, making Haaga-Helia Finland’s most desired university of applied sciences among students.

 

Study Match
Universitetet i Bergen

Choosing the right study programme is a challenge not only for students but also for many others. Half of Norwegian students don’t know which subject they want to study. The University of Bergen’s AI-powered Study Match has been created as a helpful "older sibling" to guide students and promote 200 programmes. In the two months leading up to the application deadline for higher education, it was used 60,000 times. The AI technology, based on GPT-4, analyses publicly available study programme descriptions, which are written by academic staff, to suggest suitable matches for each user.

 

 

 

Both the audience and the jury unanimously decided that the first prize was for the Universitetet i Agder because the RED Flag campaign was hailed as a courageous and necessary iniziative. It demonstrated how students-led efforts, supported by staff and experts, can meaningful cultural change within universities and beyond.