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Mobility Programme

What

The EUPRIO Mobility Programme (EMP) is an initiative that supports pioneering projects and addresses genuine challenges in university communications.

This programme: 

  • offers EUPRIO members the chance to network and collaborate on specific topics with the aim of enhancing the university communications community throughout Europe;
  • encourages practical, impactful projects involving teams of four to five people, including a project leader, each from a different university in a different country;
  • aims to contribute concrete results and the sharing of best practices in university communication at national and international levels.

Every year, EUPRIO allocates funds to maximum five projects. The entire selection and evaluation process of EMP’s is overseen by the EMP Jury, which is composed of four people from the Steering Committee and one from the Executive Board.

The chosen projects must cover different topics. The topics should be different every year.

EMP's objectives include:

  • Addressing real challenges faced by EUPRIO members;
  • Developing case studies as resources for members only;
  • Strengthening networking and knowledge exchange among EUPRIO members;
  • Promoting international collaboration in university communications;
  • Offering members the chance to work on specific projects, bringing together diverse cultures, work habits, and expertise;
  • Creating best practices or innovative solutions for day-to-day challenges in university communications to benefit the EUPRIO community.

EMP is distinct in its content and rules from the Erasmus+ Staff Mobility scheme, as it does not fund individual mobility for attending language courses, conferences, visiting other universities' colleagues, bilateral exchanges or managing pre-organised teams.

 

How

All EUPRIO members are eligible to participate in the programme if they are members for 2026 and confirm their membership for 2027. The programme is organised in two steps. Associate members are not eligible for the EMP programme.

  1. A Call for proposals is issued, inviting members to submit proposals for leading a working group on a specific topic of interest to the EUPRIO community (by filling in the project form). The project leader has to be only one.
  2. A Call for participants is issued, inviting members to apply to join one of the approved projects (by filling in the participant application form). Members cannot apply to the EMP for two consecutive editions.

Project leaders are responsible for submitting final reports in the form of papers, slides or guidelines, which will be published in the EUPRIO Community (MyEUPRIO) for members only.

At least one member from each group must participate in the annual conference, presenting a 10-minute pitch on the results of the EMP project, followed by a question-and-answer session in a dedicated plenary session. EUPRIO does not cover the costs for this participation.

The EMP programme supports projects conducted online (without timing restrictions) and/or in person (lasting up to three days and two nights), hosted by one of the represented universities in the group.

EUPRIO provides financial support of up to 4.500,00 € per group, including reimbursements for travel, accommodation, and living expenses (filling in the request of reimbursement form and attaching the original receipts, no reimbursement will be done if we receive a global invoice without specifications from the university). These reimbursements will be issued after the project has been completed and the final report has been submitted to the EUPRIO Executive Board (EB).

 

When

Steps and deadlines:

  1. August 31 – September 28, 2026: Call for projects
  2. October 9, 2026: Publication of the five projects approved
  3. October 12 - November 9, 2026: Call for participants
  4. November 20, 2026: Publication of the five teams approved
  5. November 23, 2026 - April 16, 2027: Working time
  6. Aprile 30, 2027: Deadline for reporting

 

Mobility project banner

EMP past editions

The result of all the projects, presented in the parallel sessions at the annual Euprio Conferences are available for all the current members on MyEUPRIO.

The EUPRIO Mobility Programme - 7th edition (2025-2026) supported 4 projects:

Project 1
Student Recruitment in European Universities Initiative alliances: Attracting European talent to joint programmes
Team Leader: Hogne Ulla, Hasselt University and EURECA-PRO (BE)
Participants:

  1. Stefano Boda, Università del Piemonte Orientale (Italy)
  2. Caroline Roulaux, University of Maastricht (Netherlands)
  3. Marcin Witkowski, Narodowa Agencja Programu Erasmus+ i Europejskiego Korpusu Solidarności (Poland)

Output: workshop at the EUPRIO Conference 2026, slides on MyEUPRIO

 

Project 2
Future-Proof Media Relations: Building Trust in Times of AI and Crisis
Team Leader: Enrico Costa, Università Ca'Foscari Venezia (ITA)
Participants:

  1. Melanie Bartos, Universität Innsbruck (Ausria)
  2. Karolina Cygonek, Szkoła Główna Handlowa w Warszawie (Poland)
  3. Cédric Focking Schneider, Université de Lausanne (Switzerland)
  4. Gea Kääpa, Tartu Ülikool (Estonia)
  5. Maria Miettinen-Battistini, VAMK Vaasan ammattikorkeakoulu (Finland)
  6. Tiffany Naylor, Toulouse School of Economics (France)

Output: workshop at the EUPRIO Conference 2026, slides on MyEUPRIO

 

Project 3
3 minutes, 1 story: A European toolkit for Science Storytelling
Team leader: Aikaterini Vlachaki, Hellenic Mediterranean University (GR)
Participants:

  1. Felix Buczek, Rheinische Friedrich-Wilhelms-Universität Bonn    (Germany)     
  2. Marisa Labiri, University of Cyprus (Cyprus)         
  3. Arne M Larsen, Universitetet i Agder (Norway)
  4. Julie Louis, Université de Liège (Belgium)
  5. Paola Claudia Scioli, University of Rome “Foro Italico” (Italy)    
  6. Gerben Van Niekerk, University of the Free State (South Africa)

Output: workshop at the EUPRIO Conference 2026, toolkit and slides on MyEUPRIO

 

Project 4
ROI in Marketing
Team leader: Charlotte Stapley (ex Barbara Morgan), University of Edinburgh (UK)
Participants:

  1. Karen  Hinton, University of Suffolk (UK)
  2. Hanna Huuskonen, Haaga-Helia ammattikorkeakoulu (Finland)
  3. Katerina Machackova, Vysoká škola ekonomická v Praze (Czech Republic)
  4. Kristian Mehlum Lie, OsloMet (Norway)
  5. Helena Vannas, Aalto-yliopisto (Finland)

Output: Output: workshop at the EUPRIO Conference 2026, slides on MyEUPRIO

 

The EUPRIO Mobility Programme - 6th edition (2024-2025) supported 5 projects:

Project n. 1
Title of the project: Let's focus on Internal Communications! Setting up a baseline measurement and developing a toolbox
Team leader: Katelijne Ulenaers, UHasselt/Universiteit Hasselt - Belgium
Participants: Per Eriksson, Malmö Universitet (Sweden), Daniela Kaser, St. Poelten University of Applied Sciences (Austria), Caroline Roulaux, Universiteit Maastricht (Netherlands), Paola Claudia Scioli, Euprio (Italy),  Flurina Simeon, Fachhochschule Graubünden (Switzerland), Barbora Tancerová, Univerzita Komenského v Bratislave (Slovakia), Ben Van Beeck, Vrije Universiteit Brussel – VUB (Belgium), Ann Segers (Universiteit Antwerpen (Belgium)

Output: workshop at the EUPRIO Conference 2025, Toollkit and report on MyEUPRIO, organisation of the Spring School 2026

 

Project n. 2
Title of the project: Storytelling for impact in European Universities alliances
Team leader: Deirdre Kilbride, Una Europa vzw - Belgium
Participants: Nanouk Boter, Rijksuniversiteit Groningen (Netherlands), Caroline Grand, La Rochelle Université (France), Alessia Guerretta, Università degli studi di Torino (Italy), Geraldine Knudson, Université du Luxembourg (Luxembourg), Hogne Ulla, UHasselt (Belgium), Roel Van Herpt, Universiteit Maastricht (Netherlands). 

Output: workshop at the EUPRIO Conference 2025, slides on MyEUPRIO

 

Project n. 3
Title of the project: Crisis communication – navigating in a turbulent Europe
Team leader: Marlene Günsberg, Hanken Svenska Handelshögskolan - Finland and Farida Khali, Université De Fribourg (Switzerland)

Participants: Anne-sophie Peyran, Université Côte D'azur (France), Andrea Costa, Università Bocconi (Italy), Evelyne Esveld, TU Delft (Netherlands), Corinne Feuz, EPFL (Switzerland), Katrin Greve, Universität Hamburg (Germany), Nicole Kasielke, ETH Zürich (Switzerland), Karolien Loriers, AP Hogeschool Antwerpen (Belgium), Stefania Stecca Università degli studi di Torino (Italy).

Output: workshop at the EUPRIO Conference 2025, slides on MyEUPRIO

 

Project n. 4
Title of the project: How can we use automation and AI to enhance our social media strategies without losing the human touch?
Team leader: Esther Van Kan, TU Delft - Netherlands
Participants: Jacqueline French, University of Suffolk (UK), Didier Goossens, Luxembourg National Research Fund (Luxembourg), Håvard Kroken Holme, Universitetet i Bergen (Norway), Fredrik Karlsson, Högskolan I Borås (Sweden), Vika Kerekeš, Fakultet Organizacije I Informatike Sveučilišta U Zagrebu (Croatia), Heather McComb, Una Europa vzw (Belgium), Bas van der Wal, Universiteit Maastricht (Netherlands), Lena Zimmer, Universität Bonn (Germany).

Output: workshop and Networking lunch at the EUPRIO Conference 2025, slides on MyEUPRIO

 

Project n. 5
Title of the project: Partnership between universities and the socio-economic environment: communication, best practices, and strategies for effective collaboration with businesses
Team leader: Ewelina Kolendowicz-Ossowska, Uniwersytet SWPS - Poland

Participants: Roland Baumann, ETH Zürich (Switzerland), Aurélie Couvidat, Université du Luxembourg (Luxembourg), Pieke Hoekstra, TU Delft (Netherlands), Melanie Oliveira Neiva Santos, Instituto Superior de Ciências Empresariais e do Turismo - Porto (Portugal).

Output: workshop at the EUPRIO Conference 2025, slides on MyEUPRIO

 

The EUPRIO Mobility Programme - 5th edition (2023-2024) supported 5 projects:

1. Crisis Communication

Participants: Pierre-Pascal Baumann, ETH-Rat (Switzerland); Peter Diehl, Technische Universität Nürnberg (Germany); Karolien Loriers, AP Hogeschool Antwerpen (Belgium); Alessandra Saletti, Università degli studi di Trento (Italy); Stefania Stecca, Università degli Studi di Torino (Italy)

Output: 2 workshop at the EUPRIO Conference 2024
"Crisis communication: when things turn out differently than planned"
"Crisis communication: let's work on some cases"
 

2. Inclusion

Participants: Lovis Noan Cassaris, Université de Fribourg (Switzerland); Alessia Guerretta, Università degli Studi di Torino (Italy); Marcin Witkowski, EUPRIO

Output: guidelines on a poster published on MyEUPRIO
 

3. Internal Communication

Participants: Roland Baumann, ETH Zurich (Switzerland); Per M. Ericksson, Malmö Universitet (Sweden); Alessia Guerretta, Università degli Studi di Torino (Italy); Deirdre Kilbride, Una Europa vzw (Belgium); Anna Rolczak, University of Lodz (Poland); Caroline Roulaux, Universiteit Maastricht (Netherlands); Paola Claudia Scioli, EUPRIO; Katelijne Ulenaers, UHasselt (Belgium)

Output: a workshop at the EUPRIO Conference 2024 "Change communication in higher education: A pan-European perspective" and the pre-conference at the Bundesverband Hochschulkommunikation annual conference in Gottingen "International Perspectives on Internal Communication"


4. International Communication and Marketing

Participants: Constanze Boettcher, Carl Von Ossietzky Universität Oldenburg (Germany); Aurélie Couvidat, Université du Luxembourg (Louxemburg); Federico Feroldi, Università degli Studi di Torino (Italy); Håvard Kroken Holme Universitetet I Bergen (Norway); Marisa Labiri, University of Cyprus (Cyprus); Lisa Marchl, Universität Innsbruck (Austria); Anika Stegeman, Technische Universität Braunschweig (Germany)

Output: 2 workshop at the EUPRIO Conference 2024
"Building trust - an international science communication campaign"
"Attracting International Students: Insights from our universities across Europe"
 

5. Wikipedia for Science

Participants: Stefan Hohenwarter, Universität Innsbruck (Austria); Gaël Hurlimann, École Polytechnique Fédérale de Lausanne EPFL (Switzerland); Julie Louis, Université de Liège (Belgium)

Output: a workshop at the University of Innsbruck on April 9-11, 2024 

The EUPRIO Mobility Programme - 4th edition (2022-2023) supported 3 projects:

1. Internal Communications: how to implement it in our universities

Participants: Paola Claudia Scioli, University Communication Consultant (Italy), Per M. Eriksson, Communication strategist specialized in Management Communication - Malmo University (Sweden), Stephanie Kappes, Corporate Publishing Officer Internal Communications - Universität St.Gallen (Switzerland), Daniela Kaser, Head of Marketing and Communication - St. Pölten University of Applied Sciences (Austria), Sinne B. Jacobsen, Communications officer - Aarhus Universitet (Denmark), Agata Mannino, Management And Promotion Of National And International Educational Projects - University of Padua (Italy), Marianne Moss, Senior Adviser - Oslomet (Norway), Marita Müller, Leiterin Stabsstelle Kommunikation und Marketing - Brandenburgische Technische Universität Cottbus−Senftenberg (Germany), Alessandra Saletti, Head of Press Office and External Relations - University of Trento (Italy), Katelijne Ulenaers, Head of Internal Communication - UHasselt (Belgium)

2. Culture, Science & Society programs, how to implement them in our institutions

Participants: Farida Khali - Deputy head at Unicom Communication & Medias, University of Fribourg (Switzerland), Pieke Hoekstra - Head of Community engagement & Outreach, Tu Delft (Netherlands), Anna Rolczak - Head of University Communications and PR Centre / Vice President at "PRom", University of Lodz (Poland)

3. How to achieve real social inclusion on campus?

Participants: Marcin Witkowski, Adam Mickiewicz University, Poznań (Poland), Ida Bergstroem, Senior Communications Advisor and Team leader - Universitetet i Bergen (Norway), Liudmyla Zagoruiko - Office For International Cooperation - Taras Shevchenko National University Of Kyiv (Ukraina)

The EUPRIO Mobility Programme - 3rd edition (2019-2020), due to the Covid-19 restrictions, supported 1 project:

1. How to implement a university's strategic plan and values effectively?

Participants: Hannamaija Helander, Communication Manager - University of Helsinki (Finland), Vildana Kurtovic, Head of Marketing and Student Recruitment - Webster Private University Vienna (Austria), Cynthia-Maria Ghobril Andrea, Director of Service des publications et de la communication - Université Saint-Joseph de Beyrouth (Lybanon), Mara Contardo, Social Media Manager - Università degli studi di Trieste (Italy), Anne Arnold, Communications Manager - The University of Manchester (United Kingdom)

The EUPRIO Mobility Programme - 2nd edition (2018-2019) supported 4 projects:

1. Step and tools for a competitive Alumni Association/Relations Office.

Participants: Renata Hermannová - Brno University of Technology (Czech Republic), Giga Gogosashvili - University of Silesia in Katowice (Poland), Christine Legrand - CPE Lyon (France), Sylvian Raffard-Artigue - Université de la Nouvelle Calédonie (France).

2. How can a closer collaboration between Press/PR Department and International Offices of universities help to promote the respective Colleges/Conservatories/Universities, its European network and international strategy and international visibility?

Participants: Claudia Assmann - Berlin University of the Arts (Germany), Maité Abram - Haute École Léonard de Vinci (Belgium), Kirsty Barr - The Glasgow School of Arts (United Kingdom), Katie Bell - The Royal Conservatoire of Scotland (United Kingdom), Cynthia-Maria Ghobril Andrea - Université Siant-Joseph de Beirut (Lebanon)

3. The university & the city: how to really step down from our ivory towers and engage with citizens.

Participants: Pieke Hoekstra - Delft University of Technology (The Netherlands), Jacek Novak - University of Silesia in Katowice (Poland), Matxalen Sotillo - University of Basque Countries (Spain), Jeanette Tenggren Durkan - University of Gothenburg (Sweden)

4. Student and Employee Advocacy: how, why and what?

Participants: Caroline Roulaux - University of Maastricth (The Netherlands), Jan Dries - University of Antwerp (Belgium), Emma Gilmartin - The university of Glasgow (United Kingdom), SysChristina Vestergaard - Aarhus University (Denmark)

The EUPRIO Mobility Programme - 1st edition (2017-2018) supported 1 project:

1. Tell me: what’s going on?

Participants: Philip Graham - University of Edinburgh (United Kingdom), Xander Bronkhorst - Utrecht University (The Netherlands), Caroline de Vries - NHL Stenden University of Applied Sciences (The Netherlands)