Workshop

Internal Communication: From Strategy to Policy
EUPRIO-COALESCE Spring School for Communication Officers
Venice International University, Island of San Servolo, Venice, Italy
-
Euprio Spring School 2026 Save the date
Workshop programme

Wednesday, March 4, 2025

14.00
Welcome and Opening
Alessandra Fornetti, COALESCE & Venice International University
Bettina Neunteufl, president of EUPRIO

14.15
Introductory Talk 1
Who’s Your Boss? Tensions and Challenges about Communication in Universities

Massimiano Bucchi, University of Trento - COALESCE

14.45
Introductory Talk 2
Internal Communication in European higher education: a quick overview (based on the survey and the comments during the workshop in Lisbon)

Kateljine Ulenaers, Head of Internal Communication - UHasselt

15.15
Q&A: Common discussion on Talk 1 and Talk 2 with the speakers
Moderator: Ilda Mannino

15:45 Short break

16.00
Mutual Learning Lab_Participants discuss on the survey questions
Moderator: Kateljine Ulenaers, Head of Internal Communication - UHasselt

17.00
PLAY Scicomm: Who wants to be a science communicator?
M. Bucchi, A. Fornetti, I. Mannino, F. Soffietti - COALESCE


18:00 Networking apéro

20:00 Meeting for the dinner at San Servolo Restaurant

 

Thursday, March 5, 2026

09.30
Introductory Talk 1
Internal Communication strategy: why/what/how

Kateljine Ulenaers, Head of Internal Communication - UHasselt

10.00
Mutual Learning Lab
Discuss and write down your strategy and transfer into a matrix

Kateljine Ulenaers, Head of Internal Communication - UHasselt

11.15 Short coffee break

11:30
Introductory Talk 2
Navigating Crises: a tool for University Communication

COALESCE

12:30 Q&A: How to be effective in times of Crises
COALESCE-EUPRIO

13:00 Lunch and networking

14:30
Introductory Talk 3
How to deal with change communication?

Per M. Eriksson, Communication specialist – Malmo University

15:00
Mutual Learning Lab
Examples of change processes and how to communicate them

Per M. Eriksson, Communication specialist – Malmo University

16:45
Mutual Learning Lab: What competences to make a communication officer?

Ilda Mannino, Venice International University - COALESCE

 

19:15 Meeting in the lobby to go to the dinner in Venice (boat from S. Servolo 19:20)

 

Friday, March 6, 2026

09.30
Introductory Talk 1
Creating an internal comms policy

Kateljine Ulenaers, Head of Internal Communication - UHasselt

10.30
Mutual Learning Lab
Start to policy (developing a pathway for creating your own IC policy)

Kateljine Ulenaers, Head of Internal Communication - UHasselt

12.30 Lunch and networking

14.00
Roundtable
Lessons learned and takeaways. Evaluation and feedback from participants
How can future seminars be better tailored to your needs? Keeping in touch: channels for further networking
 
COALESCE & EUPRIO

15:00
Close

Info

The Spring School is proposed in the framework of the European Competence Centre for Science Communication that COALESCE project is establishing. 

The course provides:

 

Objectives

 

Participants profile
Communication officers in academic and research organisations associated with EUPRIO for 2025 and/or 2026

 

Format

  • 20 participants
  • introductory talks of 20-30 mins or 1h maximum
  • Lab sessions with practical exercises on case studies (1h30’). Participants will be invited to bring a problem or challenge
  • Language: English

 

Logistics and costs

Participants pay for their travel (included public transports) and accommodation costs

Pre-booked rooms on VIU campus San Servolo Residential Center are available at advantage rates for participants, who reserve and pay their rooms directly writing an e-mail to reception@servizimetropolitani.ve.it with the attached form fill out.

Breakfast is included. 

  • Single room: € 68,00
  • Double room: € 118,00
  • Municipal tax per night (max 5 nights): € 4,00

 

Deadline for registration: February 28, 2026

 

Info
Paola Claudia Scioli - ph. n. +39 335 5725029 e-mail: paola.scioli@euprio.eu (programme, registration and organisation)
San Servolo Residential Center e-mail: reception@servizimetropolitani.ve.it (accommodation for participants)

 

Join an exclusive Spring School in the heart of Venice, tailored for European university communicators from EUPRIO members. Limited to just 20 participants, the program is developed in cooperation with COALESCE project and Venice International University to offer a unique opportunity to enhance your expertise in effectively communicating crucial research topics.

Past Workshop

December 18 - 19, 2025
Briefing for Directors of communications
Stakeholder Management – Successfully position your university in politics, economy and society

Universities are under pressure, both financially and politically. To establish a strong position, communications directors must implement smart, comprehensive stakeholder management to ensure all target groups are addressed. Politicians must recognise the value that higher education institutions bring to the economy and to society and acknowledge that they are worth funding. We must use targeted communication to demonstrate the benefits and impact of universities. This would benefit the economy, politics and society. To achieve this, we need to collaborate with partners from various groups, including alumni, employees, and, most importantly, elected representatives of the people, i.e. politicians. Everyone must be integrated into our network and receive the appropriate messages and information. During the workshop, we will receive input and discuss best practices.

As the leaders responsible for your university’s communication strategy, you play a vital role in shaping how your institution is perceived by society, politics, and the economy. In close collaboration with your Rector or President, you contribute directly to the strategic direction of your university and represent communication at the leadership table.

Bocconi University Rooms U02-U03 via Roberto Sarfatti, 25 - Milan (Italy)
March 12 - 14, 2025
Bridging AI and Sustainability: Empowering European University Communicators
EUPRIO-COALESCE Spring School for Communication Officers
Venice International University, Island of San Servolo, Venice, Italy
November 07 - 08, 2024
Inside EU – Exploring Brussels
Briefing for Directors of Communications in Higher Education
SwissCore/KoWi, Rue du Trône 98, 1050 Brussels (Belgium)
March 14 - ,
What Wave are we on: University Radios in the era of Podcast
a discussion about present and future of university radios and podcasts

This is an initiative associated with UAveiro's 50th Anniversary Commemoration Program, which is also a national meeting of EUPRIO - European Association of Communication Professionals in Higher Education, co-organized by AAUAv - Academic Association of Universidade de Aveiro and Universidade de Aveiro. 

You are all invited to come to Aveiro, Portugal, and join us!

Universidade de Aveiro, Portugal
March 18, 2022
HOW TO BE ACCESSIBLE WHEN PUBLISHING ON SOCIAL NETWORKS?

Promoted by the EUPRIO Super Bowl Team Spain, France, Iceland and Czech Republic

EUPRIO Webex Room