Workshop
Next Workshop
AI, Communication Strategy, and Governance
EUPRIO Briefing for Directors of Communication
Room U02-U03 Bocconi University, Via R. Sarfatti, 25 - Milan (Italy)
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AI is transforming the way universities communicate and, with it, the role of communications directors, who lead the communications department and its wide-ranging responsibilities. AI influences the way we write texts; it can create images for us, produce translations and entire concepts, posts and much more.
Our Staff are increasingly becoming managers of these numerous digital tools and are themselves less involved in the day-to-day work of writing, conceptualising and creating content. How can we effectively manage this transition within our department and in the whole university? We will discuss this, examine various best practices and analyse a number of case studies.
Beyond its technological implications, AI is raising fundamental questions about leadership, governance, ethics, transparency and the future role of communication professionals. Perhaps we, as universities, should draw up a charter on communication based on ethical principles. We are also affected by regulations on AI, the use of deepfakes and much more.
Particular attention will be given to strategic leadership, organizational change, crisis communication, ethical guidelines, and the evolving competencies required for communication teams in the AI era.
More than a discussion about technology, this meeting is an opportunity to reflect on how universities can shape the future of institutional communication while remaining true to their public mission and values.
Workshop programme
Day 1 Thursday 19 November 2026
13.00 – 13.30 Arrival of the participants
Location: Rooms U02-U03 Via R. Sarfatti, 25 - Bocconi University, Milan
13.30 – 14.15 Welcome and introduction
Silvia Tracchi, Communication & Marketing Director – Bocconi University
Gian-Andri Casutt, Uwe Steger, EUPRIO: Short presentation
14.15 – 15.00 Input on University Rethinking Public Organizations
Prof. Greta Nasi, Bocconi University
Leadership challenges, organizational transformation, and the impact of intelligent technologies on communications and public relations
Discussion
15.00 – 15.30 Coffee Break
15.30 – 17.30 Exchange on AI, transition of communication departments, and governance:
Short presentations from participants to the Directors Briefing.
3 presentations of 10 minutes and questions and answers (45 min)
Exchange of ideas and best practices
17.30 – 18.30 Side Visit of the Bocconi University Library
18.30 – 21.00 Group aperitif and dinner in Milan (offered by EUPRIO)
Day 2 Friday 20 November 2026
09.00 – 09.45 Input on Communicating Universities in the Age of AI: Trust, Rights, and Democratic Responsibility
Prof. Oreste Pollicino, Bocconi University
How generative AI is reshaping institutional communication, scientific credibility, and governance in higher education
Discussion
09.45 – 10.30 Exchange on AI and governance: Short presentations from participants to the Directors Briefing.
2 presentations of 10 minutes and questions and answers
Exchange of ideas and best practices
10.30 – 11.00 Coffee Break
11.00 – 12.30 Exchange on AI, communication strategy, and governance: Short presentations from participants to the Directors Briefing
3 presentations of 10 minutes and questions and answers
Exchange of ideas and best practices
Around 13.00 Light Lunch and Farewell
info
Target Public: Directors of communication
As the leaders responsible for your university’s communication, you play a vital role in shaping how your institution is perceived by society, politics, and the economy. In close collaboration with your Rector or President, you contribute directly to the strategic direction of your university and represent communication at the leadership table. The maximum number is 25-30 participants.
Registration: on MyEUPRIO
Deadline: November 12th, 2026
Dinner on November 19th and lunch on November 20th, 2025 are offered by EUPRIO
Hotel:
Jr Hotels Bocconi Milano
Via Bligny, 56 (3 minutes walking from the University)
20100 Milano - Italy
Jr-hotels.com
Special Euprio Prize:
DUS rate of € 156,00 per room per night, bed and breakfast included + € 10 city tax per person per night
Participants are invited to book the hotel themselves sending an email to sales.manager@jr-hotels.com before October 30th, 2026
In the subject line, please indicate the code EUPRIONOV26 and include:
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Surname, First name
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Check-in date / Check-out date
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if the room is for 1 or 2 people
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Credit card as guarantee (number, expiry date, cardholder’s surname and first name)
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