Workshop

Universities are under pressure, both financially and politically. To establish a strong position, communications directors must implement smart, comprehensive stakeholder management to ensure all target groups are addressed. Politicians must recognise the value that higher education institutions bring to the economy and to society and acknowledge that they are worth funding. We must use targeted communication to demonstrate the benefits and impact of universities. This would benefit the economy, politics and society. To achieve this, we need to collaborate with partners from various groups, including alumni, employees, and, most importantly, elected representatives of the people, i.e. politicians. Everyone must be integrated into our network and receive the appropriate messages and information. During the workshop, we will receive input and discuss best practices.

As the leaders responsible for your university’s communication strategy, you play a vital role in shaping how your institution is perceived by society, politics, and the economy. In close collaboration with your Rector or President, you contribute directly to the strategic direction of your university and represent communication at the leadership table.

This is an initiative associated with UAveiro's 50th Anniversary Commemoration Program, which is also a national meeting of EUPRIO - European Association of Communication Professionals in Higher Education, co-organized by AAUAv - Academic Association of Universidade de Aveiro and Universidade de Aveiro. 

You are all invited to come to Aveiro, Portugal, and join us!

Promoted by the EUPRIO Super Bowl Team Spain, France, Iceland and Czech Republic