Past workshop

New digital advertising at the end of cookies domination:
more efficient and deeper connections and users
Webinar by Ronan Carrein

promoted by Christine Legrand, Director of communications and industrial relations at CPE Lyon (France) and Vice President of EUPRIO

Workshop programme

The webinar will focus on the following key points:

  • Where did cookies come from?
  • Why have cookies become so important in digital campaigns?
  • What do we know about first-party and third-party cookies?
  • Is the culture of tracing over? • What are the implications of cookies fading away?
  • How do we create a new post-cookies ecosystem?

Some of your key take-aways will be:

  • Overview of new advertising: what can marketing and communication specialists do?
  • Key principles to adjust your strategies and win
  • Applications for the higher education players
Info

Speaker: Ronan Carrein, a 15 years expert in digital advertising related product development and go to market strategy at Google

When: Friday May 21st, 2021 - h. 1 p.m. - 2 p.m. (CET)

Where: on the EUPRIO Webex Room (connection link sent by email)

Target group: EUPRIO Members

Registration: on MyEUPRIO

Deadline: May 20th, 2021

Should you need any further information for registering to the webinar please feel free to contact:

Paola Scioli, EUPRIO Development Manager - mob. +39 335 5725029 - email: paola.scioli@euprio.eu

Speaker's profile

Ronan Carrein in his own words: "I have 15 years of experience in digital advertising related product development and go to market strategy at Google. Most noticeably, I have launched Remarketing, Google's retargeting technology and a pillar of Cookie / tag based user targeting. Until recently, I was leading Google 1P data effort for the publisher business in San Francisco, showing top US companies how to start leveraging 1P data as a more efficient, future proof alternative to cookies. I recently joined Better & Stronger to build a data team and transform the company into a spearheading agency when it comes to helping clients transition to a data centric ecosystem".

Contact info on Ronan’s Linkedin profile

Past Workshop

June 11, 2021
Cities and universities: from Co-Existence to Co-Creation

promoted by Farida Khali, Médias Deputy Head Université de Fribourg and Deputy National Representative for Switzerland in the EUPRIO Steering Committee

Webinar by Annette Klinkert
May 21, 2021
New digital advertising at the end of cookies domination:
more efficient and deeper connections and users

promoted by Christine Legrand, Director of communications and industrial relations at CPE Lyon (France) and Vice President of EUPRIO

Webinar by Ronan Carrein
March 26, 2021
The role of scientists and researchers in the pandemic
How scientists were perceived in their role of advising the governments and informing the public in different countries
Webinar
February 05, 2021
1st EUPRIO-Directors-Briefing

promoted by Uwe Steger, Director of Communications at the University of Innsbruck (Austria) and National representative of Austria in the EUPRIO Steering Committee.

Webinar
November 23 - 24, 2020
University communication in Corona times: a state of emergency or a new normal?

Organised by Bundesverband Hochschulkommunikation, the German Federal Association of University Communication

Online Conference