Marta Daniela Santos is Head of Communications at ITQB NOVA, a scientific research and advanced training institute focused on molecular biosciences, chemistry and biology, located in Oeiras, Portugal.
With a PhD in Physics (2012) and a Master’s in Science Communication (2015), she has been working in institutional science communication science 2015. In particular, she is interested in science journalism, communication of scientific institutions, and storytelling in the context of science communication.
She is experienced in organizing outreach events – such as the European Researchers’ Night in Oeiras in 2025, or Open Days of diverse scientific institutions. Furthermore, she has also been responsible for short courses on science communication for students and early-career researchers.
In an era of increased media exposure and widespread misinformation, higher education institutions face growing communication challenges. Scientists have a responsibility to engage with society through the media, but this must be done responsibly to safeguard credibility. Communication professionals play a key role in mediating between journalists and scientists with differing expectations and experience.
This workshop explores diverse scientist profiles – from those who avoid contact with journalists to those who manage their own media relationships outside institutional communication offices. Through real-life case studies and practical exercises, such as mock interviews and drafting media statements, participants will develop strategies for bridging media questions, preparing effective soundbites, and disseminating news nationally and internationally (e.g. via EurekAlert).