Extensive experience in PR, digital channels, and social media platforms. Strong strategic understanding and operational knowledge of digital advertising across multiple platforms.
Currently Senior Advisor for Paid Marketing at OsloMet (2020-present) and Head of Content at OMG AS (2018-present), where I'm also part of the management team. Previously held roles in social media, PR, and communications at OMG, Eniro, and Infopaq, as well as journalist positions at Nettavisen and Observer.
Education in Journalism from Høyskolen Kristiania and Sociology studies from multiple universities.
European universities face an undeniable conflict: The necessity of recruitment compels us to meet students where they are, primarily on global platforms like TikTok and Instagram. But at what cost? Continued engagement and advertising compel us to financially support Big Tech’s engagement-first business models, which repeatedly clash with our core academic values of critical thought, transparency, and deep learning.
This session directly tackles this crucial ethical dilemma. We acknowledge the strategic imperative: platforms like TikTok are vital for recruiting key demographics and building student communities. However, we must confront the documented compromises. We will analyze internal research proving Meta knew Instagram exacerbated mental health issues in teenage girls, geopolitical risks tied to Chinese ownership (TikTok), and severe platform failures regarding youth safety and exploitation.
The core question is not if we should use these platforms, but how we measure the necessary trade-off: Does maximizing recruitment justify institutional complicity in models that prioritize profit over human well-being?
Join our Value Mapping exercise to define your institution's digital red lines and map a path toward ethical sovereignty.