Aikaterini Vlachaki is Head of the Communication and Public Relations Office at Hellenic Mediterranean University, HMU (Greece) and a PhD candidate in Digital Communication and Higher-Education Branding. Her research focuses on strategic social media engagement in universities and the development of the Strategic Social Media Engagement Framework (ENGAGE-HE). She combines professional experience in institutional communication with research on storytelling, stakeholder engagement, and digital communication strategy in higher education.
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This interactive workshop introduces the “3 Minutes, 1 Story” European toolkit for science storytelling, developed within the EUPRIO Mobility Programme (EMP). The session explores how universities can translate complex research into clear, engaging, and socially meaningful narratives across digital platforms.
The workshop has three objectives:
- to demonstrate the strategic role of storytelling in higher-education communication,
- to introduce a structured toolkit for science storytelling,
- to provide hands-on experience in transforming research content into short public-facing stories.
The session is organised around three modules developed by the EMP team:
Module One: The Strategic Engine — why storytelling matters for universities, how institutional communication goals connect with public engagement and research visibility.
Module Two: The Delivery Layer — narrative structure, storytelling techniques, and practical tools for transforming research into short, accessible stories.
Module Three: The Institutional Blueprint — how universities can integrate science storytelling into communication workflows, training, and digital strategy.
The workshop combines strategic communication thinking with practical exercises, supporting universities in strengthening public engagement, visibility, and trust in research.
Presentation with Arne M Larsen, Universitetet i Agder (Norway), Gerben Van Niekerk, University of the Free State (South Africa), Julie Louis, Université de Liège (Belgium)