The Challenges ahead for Communication in Higher Education

The Euprio annual conference
TU Wien
Campus Karlsplatz (KP), Kuppelsaal - Karlsplatz 13, 4th floor (Welcome Event on Sunday)
Campus Freihaus (FH) - Wiedner Hauptstrasse 8-10 (Monday and Tuesday)

August 27-30, 2023
Programme
Sunday, August 27, 2023

 

15:00-18:00

Registration of participants
Conference Info desk at TU Wien Campus Freihaus (FH), Aula ground floor - Wiedner Hauptstr. 8-10

 

15:30-17:00

Guided City Tour

  1. Tour Charles Square: cultural highlights around the TU Wien
  2. Climate Protection: tour around Charles Square
  3. Women in Vienna throughout history
  4. Musical tour of Vienna

Meeting point at 15:15 nearby the statue Ressel in front of the main entrance of the TU Wien Campus Karlsplatz (KP) - Karlsplatz 13

 

17:00-18:00

Special event for new-comers
TU Wien Corner (office alumni club) - Resselgasse 5

 

18:00-19:00

Welcome Event
TU Wien Campus Karlsplatz (KP), Kuppelsaal 4th floor - Karlsplatz 13

Speakers:
Rector designated of TU Wien, Prof. Jens Schneider
Wien City Representative (tba)
Gian-Andri Casutt, President of EUPRIO
Moderators:
Uwe Steger and Bettina Neunteufl, Austrian Representatives in EUPRIO Steering Committee

 

19:00-22:00

Get-together
TU Wien Campus Karlsplatz (KP), Festsaal, Boecklsaal and Foyer 1st floor - Karlsplatz 13


 

Monday, August 28, 2023

 

08:30-17:30

Registration and Information
Conference Info desk - Aula ground floor

 

09:30-09:45

Conference Opening
EUPRIO Executive Board members – joint appearance Local Committee
Lecture Hall FH HS 1 red

 

09:45-10:45

Keynote Speech
Between Trust and Defiance: Strategic Communication in a Digital Media Ecosystem
Prof. Christian Peter Hoffman, Professor for Communication Management - University of Leipzig - Germany
Lecture Hall FH HS 1 red

10:45-11:00

Group Photo (drone)

11:00-11:30

Coffee break and Guided Posters Session
Hall ground floor and 1st floor

11:30-12:15

Short presentation of the Awards
Lecture Hall FH HS 1 red
Ludo Koks, President of the Jury

12:15-13:15

Parallel Session 1
8 lecture hall and seminar rooms, 2nd + 3rd floor

Discover the parallel sessions

 

  1. How the pursuit of excellence almost led to the fall of a university (P)
    Peter Andréasson, Karolinska Institutet - Sweden
  2. Internal Communications: how to implement it in our universities (W) - EMP Project
    Paola Claudia Scioli, University Communication Consultant - Italy
  3. How does OsloMet use digital marketing to discover and attract potential students? (W)
    Kristian Mehlum Lie, OsloMet - Norway
  4. Science communication through Wikipedia (P)
    Gael Hurlimann, EPFL - Switzerland
  5. Build relationships and raise the profile of your communication department by advising researchers (W)
    Henrik Friis and Lene Håhr Jensen, University of Copenhagen, Faculty of Humanities - Denmark
  6. How to approach scientific community? (W)
    Aleš Vlk, Charles University, Faculty of Physical Education and Sport – Czech Republic
  7. Culture, Science & Society programs, how to implement them in our institutions (W) - EMP Project
    Farida Khali, Université de Fribourg - Switzerland
  8. How to develop a sustainable communication program? - the case of science communication at the University of Aveiro (W) - Awards Winner 2022
    Pedro Pombo and Caroline Magalhaes, University of Aveiro - Portugal

 

13:15-14:30

Lunch
Mensa 1st floor

 

14:30-16:00

European Plaza (2 rounds)
Group discussions
10 lecture hall and seminar rooms, 2nd + 3rd floor

The European Plaza Topics
It is a discussion format on a specific topic as listed below, where all participants should contribute with their experiences and opinions, ask questions or make comments. In each case, there is a moderator who introduces the topic and leads the discussion. Within the European-Plaza you can choose two different topics. Each session lasts 45 minutes.
 
Topics to be announced before May 8, 2023

 

16:00-16:30

Coffee break and Guided Poster Session
Hall ground floor and 1st floor

16.30-17:30

Parallel Session 2
8 lecture hall and seminar rooms, 2nd + 3rd floor

Discover the parallel sessions

 

  1. How the pursuit of excellence almost led to the fall of a university (P)
    Peter Andréasson, Karolinska Institutet – Sweden
  2. How does OsloMet use digital marketing to discover and attract potential students? (W)
    Kristian Mehlum Lie, OsloMet – Norway
  3. Science communication through Wikipedia (P)
    Gael Hurlimann, EPFL – Switzerland
  4. Build relationships and raise the profile of your communication department by advising researchers (W)
    Henrik Friis and Lene Håhr Jensen, University of Copenhagen, Faculty of Humanities – Denmark
  5. How to approach scientific community? (W)
    Aleš Vlk, Charles University, Faculty of Physical Education and Sport – Czech Republic
  6. Culture, Science & Society programs, how to implement them in our institutions (W) - EMP Project
    Farida Khali, Université de Fribourg – Switzerland
  7. How to achieve real social inclusion on campus? (W) - EMP Project
    Marcin Witkowski, Adam Mickiewicz University, Poznań - Poland
  8. How to develop a sustainable communication program? - the case of science communication at the University of Aveiro (W) - Awards Winner 2022
    Pedro Pombo and Caroline Magalhaes, University of Aveiro - Portugal

 

 

19:30-23:30

Gala Dinner with the Awards winner ceremony
City Hall Wien Restaurant Rathauskeller (Grinzinger Stüberl, Rittersaal, Lanner/Leharsaal)
Rathausplatz 1


 

Tuesday, August 29, 2023

 

09:00-17:00

Registration and Information
Conference Info desk - Aula ground floor

 

09:00-10:00

Keynote Speech
How to help researchers become brand ambassadors for your university on social media
Mike Young, Director Mike Young Academy - Denmark
Lecture Hall FH HS 1 red

10:00-10:30

Coffee break
Hall ground floor and 1st floor

10:30-11:30

Parallel Session 3
8 lecture hall and seminar rooms, 2nd + 3rd floor

Discover the parallel sessions

 

  1. Science communication with AI: a hands-on workshop (W)
    Mirko Bischofberger, EPFL and Science Studios GmbH – Switzerland
  2. Outside-in: how to become impactful towards politicians and policy makers? - Part 1 (P)
    Ludo Koks, Utrecht Universitet, and Denis Ancion, Maastricht Universiteit – Netherlands
  3. From research to real world: how to boost research’s impact and the role communications can play (P)
    Rose-Marie Barbeau, University of Glasgow, Edd McCracken and Anne-Sofie Laegran, The University of Edinburgh – United Kingdom
  4. How can we help scientists to get their message across? (W)
    Tony Lockett, European Research Council – Belgium
  5. Podcast – The sound of science (W)
    Nils Koudahl and Pernille Munch Toldam, University of Copenhagen – Denmark
  6. How a communication department can help its university to achieve its strategic goals - Part 1 (T)
    Gian-Andri Casutt, ETH-RAT - Switzerland, Uwe Steger, Universität Innsbruck - Austria, Julia Wandt, Universität Freiburg – Germany
  7. European University Alliances: Challenges and opportunities for Communications - Part 1 (W)
    Caroline Grand, La Rochelle Université - France, Hannamajia Helander, University of Helsinki - Finland, Åshild Nylund, University of Bergen – Norway
  8. Role and Challenges of communication Directors in university fundraising (P) 
    Cynthia Ghobril Andrea, University Saint Joseph of Beirut - Fondation USJ - Lebanon

 

 

11:30-12:30

Parallel Session 4
8 lecture hall and seminar rooms, 2nd + 3rd floor

Discover the parallel sessions

 

  1. AI in Science Communication - Chances and challenges (W)
    Elisabeth Hofmann, Universität zu Köln – Germany
  2. Science communication with AI: a hands-on workshop (W)
    Mirko Bischofberger, EPFL and Science Studios GmbH – Switzerland
  3. Outside-in: how to become impactful towards politicians and policy makers? - Part 2 (P)
    Ludo Koks, Utrecht Universiteit, and Denis Ancion, Maastricht Universiteit – Netherlands
  4. How can we help scientists to get their message across? (W)
    Tony Lockett, European Research Council – Belgium
  5. The Power of Corporate Influencers - How Employees Change Organizational Communication (W)
    Winfried Ebner, Anders leben・ Menschen bewegen – Germany
  6. How a communication department can help its university to achieve its strategic goals – Part 2 (T)
    Gian-Andri Casutt, ETH-RAT - Switzerland, Uwe Steger, Universität Innsbruck - Austria, Julia Wandt, Universität Freiburg – Germany
  7. European University Alliances: Challenges and opportunities for Communications – Part 2 (W)
    Caroline Grand, La Rochelle Université - France, Hannamajia Helander, University of Helsinki - Finland, Åshild Nylund, University of Bergen – Norway
  8. Engaging university communities: an example of communication tools around equality, diversity and inclusion (P)
    David Diné, Université de Lorraine - France

 

12.30-14:00

Lunch
Mensa 1st floor

 

14:00-15:00

General Assembly
Lecture Hall FH HS 1 red

15:00-16:00

Parallel Session 5
8 lecture hall and seminar rooms, 2nd + 3rd floor

Discover the parallel sessions

 

  1. AI in Science Communication - Chances and challenges (W)
    Elisabeth Hofmann, Universität zu Köln - Germany
  2. Internal Communications: how to implement it in our universities (W) - EMP project
    Paola Claudia Scioli, University Communication Consultant – Italy
  3. From research to real world: how to boost research’s impact and the role communications can play ℗
    Rose-Marie Barbeau, University of Glasgow, Edd McCracken and Anne-Sofie Laegran,The University of Edinburgh – United Kingdom
  4. Podcast – The sound of science (W)
    Nils Koudahl and Pernille Munch Toldam, University of Copenhagen – Denmark
  5. The Power of Corporate Influencers - How Employees Change Organizational Communication (W)
    Winfried Ebner, Anders leben・ Menschen bewegen – Germany
  6. How to achieve real social inclusion on campus? (W) - EMP project
    Marcin Witkowski, Adam Mickiewicz University, Poznań – Poland
  7. Role and Challenges of communication Directors in university fundraising (P)
    Cynthia Ghobril Andrea, University Saint Joseph of Beirut - Fondation USJ - Lebanon
  8. Engaging university communities: an example of communication tools around equality, diversity and inclusion (P)
    David Diné, Université de Lorraine - France

 

15:30-16:00

Conference closure
Gian-Andri Casutt, President of EUPRIO
Uwe Steger and Bettina Neunteufl, Local Organising Team
Lecture Hall FH HS 1 red

 

19:00-23:30

Farewell Party
Summerstage
Roßauer Lände - right on the Danube Canal


 

Wednesday, August 30th, 2023

 

08:00-18:00

Journey home

 

09:00-11:00

“New” Democracy: special tour to the restored Parliament (for free)
registration on MyEUPRIO requested

All day Guided tour to Schönbrunn Castle chargeable, booking individually

 

 

HOW THE PARALLEL SESSIONS WORK

In the parallel sessions there are three different kinds of speeches:

Presentation (P)
A presentation is the presentation of a specific topic by the speaker. The presentation should last 30 to max. 45 minutes and allow space for questions and answers as well as a discussion with the participants.

Workshop (W)
A workshop starts with a short introduction to the topic and allows for comments from the participants (approx. 10 minutes). Afterwards, questions are discussed in small working-groups (20 minutes), the results of which are then briefly presented by that groups (15 minutes). Finally, the results are discussed in the plenary.

Talk (T)
A talk begins with a short thematic introduction to the topic (max. 5 minutes). This is followed by various aspects or best-practice examples on the topic by means of one or more short impulse presentations. (max. 5-7 minutes each - depending from the number of presenters). After these presentations, questions can be asked and the person in charge moderates a discussion with the experts and the audience.

Each Presentation ( P ) and Workshop ( W ) lasts one hour and is repeated twice. Each Talk (T) lasts between 90 and 120 minutes and held once. They are only on Tuesday.

 

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