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The Challenges ahead for Communication in Higher Education

The Euprio annual conference
TU Wien
Campus Karlsplatz (KP), Kuppelsaal - Karlsplatz 13, 4th floor (Welcome Event on Sunday)
Campus Freihaus (FH) - Wiedner Hauptstrasse 8-10 (Monday and Tuesday)

August 27-30, 2023
Programme
Sunday, August 27, 2023

 

15:00-18:00

Registration of participants
Conference Info desk at TU Wien Campus Freihaus (FH), Aula ground floor - Wiedner Hauptstr. 8-10

 

15:30-17:00

Guided City Tour

  1. Tour Charles Square: cultural highlights around the TU Wien
  2. Climate Protection: tour around Charles Square
  3. Women in Vienna throughout history
  4. Musical tour of Vienna

Meeting point between 15:15 and 15:30 nearby the statue Ressel in front of the main entrance of the TU Wien Campus Karlsplatz (KP) - Karlsplatz 13

 

17:00-18:00

Special event for new-comers
TU Wien Corner (office alumni club) - Resselgasse 5

 

18:00-19:00

Welcome Event
TU Wien Campus Karlsplatz (KP), Kuppelsaal 4th floor - Karlsplatz 13

Speakers:
Rector designated of TU Wien, Prof. Jens Schneider
Gian-Andri Casutt, President of EUPRIO
Moderators:
Uwe Steger and Bettina Neunteufl, Austrian Representatives in EUPRIO Steering Committee

 

19:00-22:00

Get-together
TU Wien Campus Karlsplatz (KP), Festsaal, Boecklsaal and Foyer 1st floor - Karlsplatz 13

 

Monday, August 28, 2023

 

08:30-17:30

Registration and Information
Conference Info desk - Aula ground floor

 

09:30-09:45

Conference Opening
EUPRIO Executive Board members – joint appearance Local Committee
Lecture Hall FH HS 1 red

 

09:45-10:45

Keynote Speech
Between Trust and Defiance: Strategic Communication in a Digital Media Ecosystem
Prof. Christian Peter Hoffman, Professor for Communication Management - University of Leipzig - Germany
Lecture Hall FH HS 1 red

10:45-11:00

Group Photo (drone)

11:00-11:30

Coffee break and Guided Posters Session
Hall ground floor and 1st floor

11:30-12:15

Short presentation of the Awards (e-vote through MyEuprio open from 12:30 to 17:00)
Lecture Hall FH HS 1 red
Ludo Koks, President of the Jury

12:15-13:15

Parallel Session 1
8 lecture hall and seminar rooms, 2nd + 3rd floor

Discover the parallel sessions

 

  1. How the pursuit of excellence almost led to the fall of a university (P)
    Peter Andréasson, Karolinska Institutet - Sweden
    yellow area - floor 2 - room FH HS 3

  2. Internal Communications: how to implement it in our universities (W) - EMP Project
    Paola Claudia Scioli, University Communication Consultant - Italy
    green area - floor 2 - room 02A

  3. How does OsloMet use digital marketing to discover and attract potential students? (P)
    Kristian Mehlum Lie, OsloMet - Norway
    green area - floor 2 - room 02B

  4. Science communication through Wikipedia (P)
    Gael Hurlimann, EPFL - Switzerland
    yellow area floor 2 - room FH HS 7

  5. Build relationships and raise the profile of your communication department by advising researchers (W)
    Henrik Friis and Lene Håhr Jensen, University of Copenhagen, Faculty of Humanities - Denmark
    green area - floor 3 - room 03A

  6. How to approach scientific community? (W)
    Aleš Vlk, Charles University, Faculty of Physical Education and Sport – Czech Republic
    yellow area - floor 5 - room 05B

  7. Culture, Science & Society programs, how to implement them in our institutions (W) - EMP Project
    Farida Khali, Université de Fribourg - Switzerland
    yellow area - floor 5 - room 05A

  8. How to develop a sustainable communication program? - the case of science communication at the University of Aveiro (W) - Awards Winner 2022
    Pedro Pombo and Caroline Magalhaes, University of Aveiro - Portugal
    green area - floor 3 - room 03B

 

13:15-14:30

Lunch
Mensa 1st floor

 

14:30-16:00

European Plaza (2 rounds)
Group discussions
10 lecture hall and seminar rooms, 2nd + 3rd floor

The European Plaza Topics
It is a discussion format on a specific topic as listed below, where all participants should contribute with their experiences and opinions, ask questions or make comments. In each case, there is a moderator who introduces the topic and leads the discussion. Within the European-Plaza you can choose two different topics. Each session lasts 45 minutes.
 
TOPICS 

  1. Social Media in Higher Education - trends and learnings
    Emmanuelle Almendra and Anna Rolczak
    red area - floor 1 - room FH HS 1

  2. Dialogue with politics and Public Affairs in Higher Education
    John Cavani and Ludo Koks
    yellow area - floor 2 - room FH HS 2

  3. Communicate sustainability in Higher Education
    Margarida Almeida and Farida Khali
    yellow area - floor 2 - room FH HS 3

  4. Crisis communication
    Hannamjia Helander and Per M. Eriksson
    yellow area - floor 2 - room FH HS 4

  5. International communication and marketing
    Marlene Günsberg and Marcin Witkowski
    yellow area - floor 2 - room FH HS 7

  6. Impact measuring, KPI and communication
    Petra Köppl and Marita Müller
    green area - floor 2 - room 02A

  7. How to build up efficient communities in University (alumni, students, foreign students)
    Sandra Kramar and Virginia Aceituno
    green area - floor 2 - room 02B

  8. How to select information, how to say no to a scientist?
    Christian Degen and Uwe Steger
    green area - floor 3 - room 03A

  9. Artificial Intelligence and digital transformation: what changes in the activities of communication professionals
    Paola Claudia Scioli and Christine Legrand
    green area - floor 3 - room 03B

  10. Metaverse controverse - yellow area - fllor 5 - room 05A
    Gian-Andri Casutt and Julie Backer
    yellow area - floor 5 - room 05A

 

16:00-16:30

Coffee break and Guided Poster Session
Hall ground floor and 1st floor

16.30-17:30

Parallel Session 2
8 lecture hall and seminar rooms, 2nd + 3rd floor

Discover the parallel sessions

 

  1. How the pursuit of excellence almost led to the fall of a university (P)
    Peter Andréasson, Karolinska Institutet – Sweden
    yellow area - floor 2 - room FH HS 3

  2. How does OsloMet use digital marketing to discover and attract potential students? (P)
    Kristian Mehlum Lie, OsloMet – Norway
    green area - floor 2 - room 02B

  3. Science communication through Wikipedia (P)
    Gael Hurlimann, EPFL – Switzerland
    yellow area - floor 2 - room FH HS 7

  4. Build relationships and raise the profile of your communication department by advising researchers (W)
    Henrik Friis and Lene Håhr Jensen, University of Copenhagen, Faculty of Humanities – Denmark
    green area - floor 3 - room 03A

  5. How to approach scientific community? (W)
    Aleš Vlk, Charles University, Faculty of Physical Education and Sport – Czech Republic
    yellow area - floor 5 - room 05A

  6. Culture, Science & Society programs, how to implement them in our institutions (W) - EMP Project
    Farida Khali, Université de Fribourg – Switzerland
    yellow area - floor 5 - room 05B

  7. How to achieve real social inclusion on campus? (W) - EMP Project
    Marcin Witkowski, Adam Mickiewicz University, Poznań - Poland
    green area - floor 2 - room 02A

  8. How to develop a sustainable communication program? - the case of science communication at the University of Aveiro (W) - Awards Winner 2022
    Pedro Pombo and Caroline Magalhaes, University of Aveiro - Portugal
    green area - floor 3 - room 03B

 

 

19:30-23:30

Gala Dinner with the Awards winner ceremony
City Hall Wien Restaurant Rathauskeller (Grinzinger Stüberl, Rittersaal, Lanner/Leharsaal)
Rathausplatz 1

 

Tuesday, August 29, 2023

 

09:00-17:00

Registration and Information
Conference Info desk - Aula ground floor

 

09:00-10:00

Keynote Speech
How to help researchers (and help science!) on social media
Mike Young, Director Mike Young Academy - Denmark
Lecture Hall FH HS 1 red

10:00-10:30

Coffee break
Hall ground floor and 1st floor

10:30-11:30

Parallel Session 3
8 lecture hall and seminar rooms, 2nd + 3rd floor

Discover the parallel sessions

 

  1. Science communication with AI: a hands-on workshop (W)
    Mirko Bischofberger, EPFL and Science Studios GmbH – Switzerland
    green area - floor 2 -room 02A

  2. Outside-in: how to become impactful towards politicians and policy makers? - Part 1 (P)
    Ludo Koks, Utrecht Universitet, and Denis Ancion, Maastricht Universiteit – Netherlands
    yellow area - floor 2 - room FH HS 2

  3. From research to real world: how to boost research’s impact and the role communications can play (P)
    Rose-Marie Barbeau, University of Glasgow, Edd McCracken and Anne-Sofie Laegran, The University of Edinburgh – United Kingdom
    yellow area - floor 2 - room FH HS 3

  4. How can we help scientists to get their message across? (W)
    Tony Lockett, European Research Council – Belgium
    green area - floor 3 -room 03B

  5. Podcast – The sound of science (P)
    Nils Koudahl and Pernille Munch Toldam, University of Copenhagen – Denmark
    yellow area - floor 2 - room FH HS 7

  6. How a communication department can help its university to achieve its strategic goals - Part 1 (T)
    Gian-Andri Casutt, ETH-RAT - Switzerland, Uwe Steger, Universität Innsbruck - Austria, Julia Wandt, Universität Freiburg – Germany
    green area - floor 2 -room 02B

  7. European University Alliances: Challenges and opportunities for Communications - Part 1 (W)
    Caroline Grand, La Rochelle Université - France, Hannamajia Helander, University of Helsinki - Finland, Åshild Nylund, University of Bergen – Norway
    green area - floor 3 -room 03A

  8. Role and Challenges of communication Directors in university fundraising (P) 
    Cynthia Ghobril Andrea, University Saint Joseph of Beirut - Fondation USJ - Lebanon
    yellow area - floor 2 - room FH HS 4

 

 

11:30-12:30

Parallel Session 4
8 lecture hall and seminar rooms, 2nd + 3rd floor

Discover the parallel sessions

 

  1. AI in Science Communication - Chances and challenges (W)
    Elisabeth Hofmann, Universität zu Köln – Germany
    green area - floor 3 -room 03A

  2. Science communication with AI: a hands-on workshop (W)
    Mirko Bischofberger, EPFL and Science Studios GmbH – Switzerland
    yellow area - floor 2 - room FH HS 7

  3. Outside-in: how to become impactful towards politicians and policy makers? - Part 2 (P)
    Ludo Koks, Utrecht Universiteit, and Denis Ancion, Maastricht Universiteit – Netherlands
    yellow area - floor 2 - room FH HS 2

  4. How can we help scientists to get their message across? (W)
    Tony Lockett, European Research Council – Belgium
    green area - floor 2 -room 02B

  5. The Power of Corporate Influencers - How Employees Change Organizational Communication (W)
    Winfried Ebner, Anders leben・ Menschen bewegen – Germany
    green area - floor 2 -room 02A

  6. How a communication department can help its university to achieve its strategic goals – Part 2 (T)
    Gian-Andri Casutt, ETH-RAT - Switzerland, Uwe Steger, Universität Innsbruck - Austria, Julia Wandt, Universität Freiburg – Germany
    yellow area - floor 2 - room FH HS 3

  7. European University Alliances: Challenges and opportunities for Communications – Part 2 (W)
    Caroline Grand, La Rochelle Université - France, Hannamajia Helander, University of Helsinki - Finland, Åshild Nylund, University of Bergen – Norway
    yellow area - floor 5 -room 05A 

 

12.30-14:00

Lunch
Mensa 1st floor

 

14:00-15:00

General Assembly (download the tentative agenda)
Lecture Hall FH HS 1 red

15:00-16:00

Parallel Session 5
8 lecture hall and seminar rooms, 2nd + 3rd floor

Discover the parallel sessions

 

  1. AI in Science Communication - Chances and challenges (W)
    Elisabeth Hofmann, Universität zu Köln - Germany
    yellow area -2 - floor 2 - room FH HS 3

  2. Internal Communications: how to implement it in our universities (W) - EMP project
    Paola Claudia Scioli, University Communication Consultant – Italy
    green area - floor 2 - room 02A

  3. From research to real world: how to boost research’s impact and the role communications can play (P)
    Rose-Marie Barbeau, University of Glasgow, Edd McCracken and Anne-Sofie Laegran,The University of Edinburgh – United Kingdom
    yellow area - floor 2 - room FH HS 7

  4. Podcast – The sound of science (P)
    Nils Koudahl and Pernille Munch Toldam, University of Copenhagen – Denmark
    green area - floor 3 - room 03A

  5. The Power of Corporate Influencers - How Employees Change Organizational Communication (W)
    Winfried Ebner, Anders Leben - Menschen Bewegen – Germany
    yellow area -2 - floor 2 - room FH HS 2

  6. How to achieve real social inclusion on campus? (W) - EMP project
    Marcin Witkowski, Adam Mickiewicz University, Poznań – Poland
    green area - floor 2 - room 02B

  7. Role and Challenges of communication Directors in university fundraising (P)
    Cynthia Ghobril Andrea, University Saint Joseph of Beirut - Fondation USJ - Lebanon
    yellow area -2 - floor 2 - room FH HS 4

 

16:00-16:30

Conference closure
Gian-Andri Casutt, President of EUPRIO
Uwe Steger and Bettina Neunteufl, Local Organising Team
Lecture Hall FH HS 1 red

 

19:00-23:30

Farewell Party
Summerstage
Roßauer Lände - right on the Danube Canal

 

Wednesday, August 30th, 2023

 

08:00-18:00

Journey home

 

09:00-10:00

NEW NEW NEW (the parliament guided tours has been cancelled!)

Guided tour to the City Hall Friedrich-Schmidt-Platz 1, 1010 Vienna

Meeting point in front of the entrance at 09:00 sharp

 

All day Guided tour to Schönbrunn Castle chargeable, booking individually

 

 

HOW THE PARALLEL SESSIONS WORK

In the parallel sessions there are three different kinds of speeches:

Presentation (P)
A presentation is the presentation of a specific topic by the speaker. The presentation should last 30 to max. 45 minutes and allow space for questions and answers as well as a discussion with the participants.

Workshop (W)
A workshop starts with a short introduction to the topic and allows for comments from the participants (approx. 10 minutes). Afterwards, questions are discussed in small working-groups (20 minutes), the results of which are then briefly presented by that groups (15 minutes). Finally, the results are discussed in the plenary.

Talk (T)
A talk begins with a short thematic introduction to the topic (max. 5 minutes). This is followed by various aspects or best-practice examples on the topic by means of one or more short impulse presentations. (max. 5-7 minutes each - depending from the number of presenters). After these presentations, questions can be asked and the person in charge moderates a discussion with the experts and the audience.

Each Presentation ( P ) and Workshop ( W ) lasts one hour and is repeated twice. Each Talk (T) lasts between 90 and 120 minutes and held once. They are only on Tuesday.

 

EC2024-programme in progress 13nov2023.pdf