Posts

Stick to facts when marketing to students

Nic Mitchell finds out whether lessons can be learned from a UK crackdown on misleading marketing messages to potential students “Higher education marketing and PR managers should be extra careful when making marketing claims based on rankings, league tables and graduate forecasts.” Jan Dries from the University of Antwerp So says EUPRIO Vice-President Jan Dries, Director of Communications at the University of Antwerp in Belgium, where we held our 2016…

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How do you reach international students and staff?

A pilot project for the new EUPRIO Mobility Programme, or EMP, is looking for partner universities to help find the best way to communicate with international students, staff and guests and make them feel at home and part of the university community.   The EMP initiative was launched this autumn to encourage EUPRIO members to work together, across borders, to solve real-life communication problems and develop case studies as a…

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Living the brand at EUPRIO’s Antwerp conference

How can universities encourage their staff and students to live the brand? That’s the key question for EUPRIO’s 2016 conference at the University of Antwerp, Belgium, from September 1-3. Here Nic Mitchell talks to the organiser Jan Dries and Sofia Moestedt-Westerberg, chair of the conference programme, to find out more about ‘Living the brand’. Antwerp’s Cathedral clock is ticking towards #EUPRIO2016 Universities as corporate brands Universities are now often portrayed…

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Changing face of European higher education

We talk a lot in EUPRIO about the need to face up to rapid change, so how timely is a new report from the European University Association giving us some facts and figures on major trends in European higher education over the past five years. Here NIC MITCHELL takes a look at the key findings. A YEAR ago at EUPRIO’s Innsbruck conference, we asked: How to communicate in a world…

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Do the rankings have too much influence?

AS US News & World Report becomes the latest to offer its version of the world’s top 500 universities, complete with regional variations including Europe, we turn the spotlight on the higher education rankings with guest blogger ANDREA COSTA and ask whether they have got out of hand? THE ENTIRE global higher education system seems to have fallen into a giant trap: rankings. To be fair, this trap is in…

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A million babies and better job prospects – thanks to Erasmus!

Two new European reports have highlighted the importance of student mobility and internalisation to the continent. Here NIC MITCHELL looks at the Erasmus Impact Study. And in another blog he considers a paper from the European University Association (EUA) urging European universities to do more to integrate their foreign students.REVELATIONS that one million babies had been born to Erasmus students since 1987 caught the headlines when the Erasmus Impact Study…

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To internationalise – Start by integrating your international students

Increasing mobility is rising up the higher education political agenda, but how well are European, national and institutional goals for internationalisation aligned and what happens to international students when they arrive at our universities? NIC MITCHELL looks at a new EUA paper to find out. International students at SLU, Sweden   UNIVERSITIES must do more to integrate foreign students and staff if they want to ‘internationalise’ their campus and classrooms,…

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Spotlight on Denmark

As reforms sweep across Danish universities, quality is replacing quantity as the top political priority, according to the politicians. Others are not entirely convinced, as Thomas Sørensen explains in our latest blog, which shines the spotlight on the country’s higher education sector. A SMALL country in the North of Europe, Denmark is probably best known abroad for having one of the world’s happiest populations. But a recent wave of reforms…

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EUPRIO’s 2014 conference will have a global outlook

The full programme for EUPRIO’s 2014 annual conference in Austria will be published later this month and it is going to be the strongest in the association’s 26-year history, with speakers from 15 countries, writes Nic Mitchell. The conference is being hosted by the University of Innsbruck, situated in the heart of the Austrian Alps, and takes place from September 4-7. The overarching theme is ‘How to communicate in a…

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#EUPRIO14: Keeping up with the pace of higher education change

The pace of change in higher education is accelerating and those on the frontline explaining what is going on have never faced such challenging times. With cuts to government spending, and demographic trends reducing the flow of 18 and 19-year-olds, the need to communicate the value – and values – of higher education have never been greater. So, it is timely that EUPRIO’s 2014 conference in Innsbruck, Austria (pictured), should…

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Spotlight on Lithuania

Lithuania’s capital Vilnius holds a soft spot in the folklore of EUPRIO members for we held our 2006 annual conference there, the first in Eastern Europe. Now, having just played a key role in plotting the future path of the EU, it is timely for our latest blog from Nic Mitchell to shine the spotlight on trends in Lithuania’s higher education system. LITHUANIA has been at the heart of the…

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Changes ahead for Belgium French-speaking higher education

The government of the French-speaking community of Belgium has began a project aimed at reorganising higher education, reports Véronique Eloy. The plans have been examined by the State Council and are expected to get parliamentary approval at the end of September. The hope is that they will be implemented by all institutions of higher education in Brussels and Wallonia for the beginning of the 2014-15 academic year. The reforms aim…

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Canterbury proves ideal for EUPRIO tales

From the opening ceremony in the shadow of Canterbury’s magnificent cathedral, one sensed that the 2013 EUPRIO conference was going to be something special. And so it turned out right through to the EUPRIO Awards and gala dinner on the last night, with a smooth transition from Paolo Pomati’s Italian presidency to the first conference under the guidance of Denis Ancion, from Maastricht, in the Netherlands. EUPRIO delegates bid farewell…

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Registration for EUPRIO 2013 closes on 14 June

Demand for places at the EUPRIO 2013 annual conference being held at the University of Kent in Canterbury from 27-29 June has exceeded expectations and registrations will close at midnight on Friday 14 June. With 200 delegates already signed-up, the organisers achieved their target number of delegates with four weeks to spare at the end of May. This year’s conference marks EUPRIO’s return to England after a ten-year break when…

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Don’t forget your ‘internal’ stakeholders!

NIC MITCHELL, our online news editor, welcomes the overarching theme for this year’s conference of European higher education communicators at the University of Kent at the end of June. IT CAN be all too easy to overlook one of the most powerful assets to a university’s brand in the rush to impress external stakeholders. University of Kent, Canterbury is the venue for EUPRIO 2013 For while we professional communicators are…

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Spotlight on Germany

Our online news editor NIC MITCHELL launches a new series of occasional EUPRIO blogs about higher education trends in different countries and issues facing European universities by focusing on Germany. If you would like to write about what’s happening in your country or comment on our blogs, we’d love to hear from you to help us increase the understanding of EUPRIO members about developments in research and higher education across…

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Change is coming, but are we ready?

EUPRIO’s President Denis Ancion tells NIC MITCHELL about a meeting of Dutch members which focused on the vital role of internal communications – a key theme for our forthcoming annual conference in Canterbury this June. The image shows international students at a “Mix & Mingle” event in Maastricht, a key audience for university branding worldwide. Creating more visibility for EUPRIO. This is one of the most important ambitions for the…

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EUPRIO 2013 all set for June take-off at the University of Kent

Venues are all booked, the keynote speakers are in place and it’s all systems go for take-off for EUPRIO’s 2013 conference at the University of Kent in the UK. The annual conference provides EUPRIO members with a stimulating opportunity to discuss best practice, hear about new trends and do some serious networking. This year it takes place from 27-30 June at the University of Kent’s lovely Canterbury campus, set in…

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Fees up, grades down and a waiting game

Many eyes are watching the British experiment of transferring the main cost of going to university from the State to the student going? So, how is it going a week after the ‘A’ level results were announced?  Nic Mitchell investigates. Well, it is only a few days since the release of ‘A’ level results on 16 August and probably a little too early to be sure, but the headline messages…

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Immigration controls versus international student recruitment

Former EUPRIO UK Steering Committee member Nic Mitchell joined the panel for The Guardian’s online live chat on the future of international student mobility with experts from within and outside Europe. Here are some of the key issues raised in a fast and furious debate. PHOTO: Mobility in action, students from England,  Germany, Portugal, Italy and Sweden at Linköping University. TIGHTER immigration controls are a hot topic for education chiefs and policy-makers…

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Student mobility on the agenda

Nic Mitchell reports on moves by Ministers to encourage greater student mobility to strengthen the European Higher Education Area. Student mobility was high on the agenda at the 2012 Bologna Process Ministerial Conference held in Bucharest at the end of April. Held every three years, these ‘summits’ are designed to focus attention on creating a living and workable European Higher Education Area (EHEA) – a key plank in the educational…

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