Posts

Wake-up call to marketing in the digital age

Gerry McGovern more than lived up to the high expectations in his opening keynote address to 360 EUPRIO delegates gathered in Sevilla for the #EUPRIO2018 conference, writes Nic Mitchell Young people today feel very empowered. They are very connected, sceptical, analytical and cynical and they are not listening to the experts, warned one of the gurus of recent web developments, Gerry McGovern (pictured), who has worked with some of the…

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Social media helps students decide where to study abroad

More than 8 in 10 prospective students looking at studying abroad in 11 European Union countries turn to social media when applying to university – with 65% using it as part of their research into where to study and nearly 30% to help make their application, according to the 2018 International Student Survey. Despite being sometimes written off as a fading star, Facebook remains the most popular form of social…

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Happy birthday Erasmus!

Hundreds of EUPRIO members are familiar with Erasmus, either from going abroad as exchange students themselves and doing short work placement at other European universities, or by promoting the European Union’s mobility programme as part of their institution’s internationalisation strategy.   ERASMUS celebrates its 30th anniversary this year after being relaunched in 2014, with a budget of €14.7billion for the seven years up to 2020, when seven previous European Union…

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End of the one-way communication street!

Leading figures from the world of international higher education gathered at Groningen University in the Netherlands for the first ‘Student of the Future’ conference organised by Dutch-based study choice platform, StudyPortals. Here NIC MITCHELL looks at key issues raised for marketing and communication practitioners. The digital age means an end of the one-way messaging from universities to the next generation of students. Tony Lee from Study Group So says Tony…

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