Posts

Communicating in a Covid crisis

Universities in Europe and across the world have overcome daunting communication challenges since the COVID-19 virus shuttered campuses and forced teaching online – and they face fresh obstacles in navigating to the ‘new normal’   The way countries and institutions reacted to the coronavirus has demonstrated that honest and timely communications can be vital in reassuring worried citizens that their interests are central to handling the crisis, writes Nic Mitchell.…

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When did you last do a social media audit?

When was the last time you audited all the social media accounts associated with your university? That’s not just the official accounts managed by EUPRIO members and your corporate communication colleagues, but also all those claiming to speak for the faculties as well as individuals with a link from your university’s web pages? A recent survey of 2,350 different European university website homepages, using the European higher education ETER project’s database,…

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Social media helps students decide where to study abroad

More than 8 in 10 prospective students looking at studying abroad in 11 European Union countries turn to social media when applying to university – with 65% using it as part of their research into where to study and nearly 30% to help make their application, according to the 2018 International Student Survey. Despite being sometimes written off as a fading star, Facebook remains the most popular form of social…

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EUPRIO looks at digital transformation of communications

The digital transformation of communications in higher education continues to throw up challenges and opportunities for EUPRIO members, writes Nic Mitchell   So how timely that the 2018 EUPRIO annual conference at the University of Sevilla in Spain, from 3-6 June, offers a platform to answer some of the key questions facing university communication professionals, such as: How can big data be used for effective communication? What do we know…

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Branding was the focus for Italian communicators

Two EUPRIO presidents, one from the present and the other from the not so distant past, attended the annual meeting of the Italian association of higher education communication professionals, AICUN, in Rome. Current president Christine Legrand, from CPE Lyon in France, took part in a round table discussion on university branding with Paolo Pomati, from Università del Piemonte Orientale in Italy, who was out president from 2008-12. Also taking part…

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