Posts

Stick to facts when marketing to students

Nic Mitchell finds out whether lessons can be learned from a UK crackdown on misleading marketing messages to potential students “Higher education marketing and PR managers should be extra careful when making marketing claims based on rankings, league tables and graduate forecasts.” Jan Dries from the University of Antwerp So says EUPRIO Vice-President Jan Dries, Director of Communications at the University of Antwerp in Belgium, where we held our 2016…

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U-Multirank reveals ‘hidden gems’ in the world’s universities

European universities are once again able to compare and contrast their activities with rivals around the world and demonstrate that research is far from being the only way of measuring what makes a ‘good’ university. So says U-Multirank, the comparative global university ranking initiative funded up to now by the European Union’s Erasmus+ programme. The fourth edition of U-Multirank (UMR) – which claims to have broken the mould of international…

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Do the rankings have too much influence?

AS US News & World Report becomes the latest to offer its version of the world’s top 500 universities, complete with regional variations including Europe, we turn the spotlight on the higher education rankings with guest blogger ANDREA COSTA and ask whether they have got out of hand? THE ENTIRE global higher education system seems to have fallen into a giant trap: rankings. To be fair, this trap is in…

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#EUPRIO14: Keeping up with the pace of higher education change

The pace of change in higher education is accelerating and those on the frontline explaining what is going on have never faced such challenging times. With cuts to government spending, and demographic trends reducing the flow of 18 and 19-year-olds, the need to communicate the value – and values – of higher education have never been greater. So, it is timely that EUPRIO’s 2014 conference in Innsbruck, Austria (pictured), should…

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Spotlight on Lithuania

Lithuania’s capital Vilnius holds a soft spot in the folklore of EUPRIO members for we held our 2006 annual conference there, the first in Eastern Europe. Now, having just played a key role in plotting the future path of the EU, it is timely for our latest blog from Nic Mitchell to shine the spotlight on trends in Lithuania’s higher education system. LITHUANIA has been at the heart of the…

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