Posts

Stick to facts when marketing to students

Nic Mitchell finds out whether lessons can be learned from a UK crackdown on misleading marketing messages to potential students “Higher education marketing and PR managers should be extra careful when making marketing claims based on rankings, league tables and graduate forecasts.” Jan Dries from the University of Antwerp So says EUPRIO Vice-President Jan Dries, Director of Communications at the University of Antwerp in Belgium, where we held our 2016…

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EUPRIO keeps on growing

Over 280 participants from the world of European university communications and higher education marketing came together for the 2016 EUPRIO conference hosted by the Belgium’s University of Antwerp in early September.   The conference, under the theme of Living the brand, saw representatives from Croatia and Montenegro take part for the first time as EUPRIO celebrated the 30th anniversary of its founding in Belgium back in 1986, writes NIC MITCHELL…

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Branding under the EUPRIO spotlight in Antwerp

Registration for EUPRIO’s 2016 conference in the delightful Belgian port city of Antwerp is now open. here Nic Mitchell takes a first look at what is on offer in the workshops and presentations. Why should fee-paying international students travel half way round the world to study with you? And what will make scientists and other research partners choose your institution as their preferred partner? The answer often rests on how…

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End of the one-way communication street!

Leading figures from the world of international higher education gathered at Groningen University in the Netherlands for the first ‘Student of the Future’ conference organised by Dutch-based study choice platform, StudyPortals. Here NIC MITCHELL looks at key issues raised for marketing and communication practitioners. The digital age means an end of the one-way messaging from universities to the next generation of students. Tony Lee from Study Group So says Tony…

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Living the brand at EUPRIO’s Antwerp conference

How can universities encourage their staff and students to live the brand? That’s the key question for EUPRIO’s 2016 conference at the University of Antwerp, Belgium, from September 1-3. Here Nic Mitchell talks to the organiser Jan Dries and Sofia Moestedt-Westerberg, chair of the conference programme, to find out more about ‘Living the brand’. Antwerp’s Cathedral clock is ticking towards #EUPRIO2016 Universities as corporate brands Universities are now often portrayed…

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POLISH UP YOUR EUPRIO AWARD ENTRIES

Time to polish up your entry for the European higher education communications ‘Oscars’ and gain the recognition you deserve from PR and marketing peers across the continent. Gisella Bengtsson from Uppsala University (R) receiving the EUPRIO 2014 Award from Sys Christina Vestergaard. The annual EUPRIO Awards shine the spotlight on outstanding campaigns and projects and encourage the sharing of best practice by university communication teams all over Europe. Judging and…

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‘Stop inflating the language if you want to be trusted’

Universities should ‘stop inflating the language’ in their marketing communications and return to old-fashioned virtues, such as truthfulness, integrity, modesty and dedication if they want to win back public trust. That was the blunt warning from Dr Sijbolt Noorda, the opening keynote speaker at EUPRIO’s Innsbruck conference. The former President of the Association of Universities in the Netherlands and current President of the Academic Cooperation Association, or ACU, said he…

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Denis communicates the value of EUPRIO at German conference

EUPRIO’s President Denis Ancion, pictured, was a guest at the three-day annual conference of communicators from German universities, held in Hannover, from 11-13 September 2013. Denis was invited to give a workshop on impulses, strategies and visions for communication and marketing experts in the rapidly changing world of European higher education. A key theme was that EUPRIO is becoming more effective by building up from its grassroots at a national…

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