Posts

Stick to facts when marketing to students

Nic Mitchell finds out whether lessons can be learned from a UK crackdown on misleading marketing messages to potential students “Higher education marketing and PR managers should be extra careful when making marketing claims based on rankings, league tables and graduate forecasts.” Jan Dries from the University of Antwerp So says EUPRIO Vice-President Jan Dries, Director of Communications at the University of Antwerp in Belgium, where we held our 2016…

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Places filling on EUPRIO conference sessions  

Places are filling up fast on some of the most popular workshops and masterclasses for EUPRIO’s 2017 annual conference in Mannheim, with the maximum number of participants limited to 40 per workshop or lecture. The event’s theme is Networking for a better future: Universities, Cities, Companies and Regions and speakers from all over Europe will be sharing examples of best practice in how universities can effectively network with society for…

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U-Multirank reveals ‘hidden gems’ in the world’s universities

European universities are once again able to compare and contrast their activities with rivals around the world and demonstrate that research is far from being the only way of measuring what makes a ‘good’ university. So says U-Multirank, the comparative global university ranking initiative funded up to now by the European Union’s Erasmus+ programme. The fourth edition of U-Multirank (UMR) – which claims to have broken the mould of international…

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What does Brexit mean for European higher education?

Britain is not leaving Europe. It is just starting divorce proceedings from the European Union. Here Nic Mitchell explores some of the implications for European higher education in his Brexit blog for EUPRIO members.   The starting gun for the official process of Britain leaving the European Union was fired on 29 March 2017 by UK Prime Minister Theresa May, pictured, and British and European higher education and research leaders…

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EUPRIO keeps on growing

Over 280 participants from the world of European university communications and higher education marketing came together for the 2016 EUPRIO conference hosted by the Belgium’s University of Antwerp in early September.   The conference, under the theme of Living the brand, saw representatives from Croatia and Montenegro take part for the first time as EUPRIO celebrated the 30th anniversary of its founding in Belgium back in 1986, writes NIC MITCHELL…

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Deadline soon for EUPRIO’s 2016 conference

The deadline is rapidly approaching to register for EUPRIO’s 2016 annual conference being hosted by the University of Antwerp in Belgium from September 1-3, writes Nic Mitchell   Waiting your arrival: Central Station, Antwerp The closing date to sign-up for this year’s event is Monday 22 August, which is also the revised deadline to enter the EUPRIO Awards. Unsurprisingly, the 2016 conference has attracted considerable interest as it is focusing…

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Rectors condemn attack on academic freedom in Turkey

European university leaders have condemned the crackdown on academic freedom following the failed coup in Turkey, writes Nic Mitchell. The European University Association (EUA), which represents 850 members in 47 countries, said the education sector, including higher education, has been targeted, with 15,200 education staff suspended and Turkey’s Higher Education Council (YÖK) ordering the resignation of all Deans from both Turkey’s public and foundation universities. Four university rectors in Turkey…

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End of the one-way communication street!

Leading figures from the world of international higher education gathered at Groningen University in the Netherlands for the first ‘Student of the Future’ conference organised by Dutch-based study choice platform, StudyPortals. Here NIC MITCHELL looks at key issues raised for marketing and communication practitioners. The digital age means an end of the one-way messaging from universities to the next generation of students. Tony Lee from Study Group So says Tony…

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Living the brand at EUPRIO’s Antwerp conference

How can universities encourage their staff and students to live the brand? That’s the key question for EUPRIO’s 2016 conference at the University of Antwerp, Belgium, from September 1-3. Here Nic Mitchell talks to the organiser Jan Dries and Sofia Moestedt-Westerberg, chair of the conference programme, to find out more about ‘Living the brand’. Antwerp’s Cathedral clock is ticking towards #EUPRIO2016 Universities as corporate brands Universities are now often portrayed…

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French higher education communicators celebrate 30th anniversary

France’s association for higher education communication professionals, ARCES, has been celebrating its 30th anniversary. To mark the occasion, ARCES has organised anniversary communication awards, which attracted 51 entries from 28 institutiorns. There were six categories and a list of the winners can be found here – (in French). Jobs survey ARCES members have also been taking part in the 6th French Observatory survey of jobs in communications. The biannual survey…

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MOOCS AND UNIVERSITY COMMUNICATIONS

Guest blogger RÉGIS FAUBET looks at the communication challenges of promoting MOOCs now they have lost much of their novelty value. THREE years ago, when MOOCs started gaining attention, it was relatively easy for Higher Education Institutions (HEIs) to benefit from the novelty aspect and get several thousands of students to register for a MOOC. MOOCs growth trends In March 2015, the number of MOOCs, or Massive Open Online Courses…

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Do the rankings have too much influence?

AS US News & World Report becomes the latest to offer its version of the world’s top 500 universities, complete with regional variations including Europe, we turn the spotlight on the higher education rankings with guest blogger ANDREA COSTA and ask whether they have got out of hand? THE ENTIRE global higher education system seems to have fallen into a giant trap: rankings. To be fair, this trap is in…

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Christine is new EUPRIO President

Christine Legrand is the new President of the European Public Relations and Information Officers’ association (EUPRIO). EUPRIO’s new President Christine Legrand She is the Director of Communications and Industrial Relations at CPE Lyon in France and took over as EUPRIO President at the end of the association’s annual conference, held this month (September) at the University of Innsbruck, in Austria. She will serve for two years. EUPRIO has nearly 700…

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Time to enter the European HE communication ‘Oscars’ !

As the academic year starts to draw to a close, it is time to prepare your university’s entry for the European higher education ‘communication Oscars’. Every year at our conference, a competition to win the annual EUPRIO Awards takes place to showcase the excellence of our members’ work in communications. It is free for EUPRIO members to enter and the top prizewinner gets an invitation to present a workshop on…

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Spotlight on Denmark

As reforms sweep across Danish universities, quality is replacing quantity as the top political priority, according to the politicians. Others are not entirely convinced, as Thomas Sørensen explains in our latest blog, which shines the spotlight on the country’s higher education sector. A SMALL country in the North of Europe, Denmark is probably best known abroad for having one of the world’s happiest populations. But a recent wave of reforms…

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#EUPRIO14: Keeping up with the pace of higher education change

The pace of change in higher education is accelerating and those on the frontline explaining what is going on have never faced such challenging times. With cuts to government spending, and demographic trends reducing the flow of 18 and 19-year-olds, the need to communicate the value – and values – of higher education have never been greater. So, it is timely that EUPRIO’s 2014 conference in Innsbruck, Austria (pictured), should…

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Denis communicates the value of EUPRIO at German conference

EUPRIO’s President Denis Ancion, pictured, was a guest at the three-day annual conference of communicators from German universities, held in Hannover, from 11-13 September 2013. Denis was invited to give a workshop on impulses, strategies and visions for communication and marketing experts in the rapidly changing world of European higher education. A key theme was that EUPRIO is becoming more effective by building up from its grassroots at a national…

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Changes ahead for Belgium French-speaking higher education

The government of the French-speaking community of Belgium has began a project aimed at reorganising higher education, reports Véronique Eloy. The plans have been examined by the State Council and are expected to get parliamentary approval at the end of September. The hope is that they will be implemented by all institutions of higher education in Brussels and Wallonia for the beginning of the 2014-15 academic year. The reforms aim…

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Registration for EUPRIO 2013 closes on 14 June

Demand for places at the EUPRIO 2013 annual conference being held at the University of Kent in Canterbury from 27-29 June has exceeded expectations and registrations will close at midnight on Friday 14 June. With 200 delegates already signed-up, the organisers achieved their target number of delegates with four weeks to spare at the end of May. This year’s conference marks EUPRIO’s return to England after a ten-year break when…

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Spotlight on Germany

Our online news editor NIC MITCHELL launches a new series of occasional EUPRIO blogs about higher education trends in different countries and issues facing European universities by focusing on Germany. If you would like to write about what’s happening in your country or comment on our blogs, we’d love to hear from you to help us increase the understanding of EUPRIO members about developments in research and higher education across…

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Heavy weight issues under the spotlight at EUPRIO 2012

Venue for EUPRIO 2012: Gothenburg, Sweden There are some really heavy weight issues to be discussed at this year’s annual conference of the European Universities Public Relations and Information Officers association (EUPRIO) in Gothenburg, Sweden, from September 6-8, 2012. “Under the theme of ‘The social contract between universities and society’ we will be looking at how European universities should use communications as a key tool to win public support in…

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A very special family

After being a member of EUPRIO for 22 years, NIC MITCHELL is looking forward to his 21st conference in Gothenburg this September. Here, he reflects on the value of being part of this special family of higher education communicators which he first joined on the hills of Tuscany, pictured. My baptism into the EUPRIO family came at the 1990 conference – and apart from missing Strasbourg in 1997 because of…

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Fees up, Applications down and a row about an Access Czar!

Nic Mitchell turns to Lewis Carroll’s Alice-in-Wonderland to make sense of UK higher education policy. I’m getting asked more and more by my friends and colleagues in mainland Europe: What’s going on in British higher education? It is a fair question and one that we keep asking ourselves! And just when we think we understand, we find higher education thrust back on to the front pages as another row ‘engulfs’…

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