Posts

Stick to facts when marketing to students

Nic Mitchell finds out whether lessons can be learned from a UK crackdown on misleading marketing messages to potential students “Higher education marketing and PR managers should be extra careful when making marketing claims based on rankings, league tables and graduate forecasts.” Jan Dries from the University of Antwerp So says EUPRIO Vice-President Jan Dries, Director of Communications at the University of Antwerp in Belgium, where we held our 2016…

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How do you reach international students and staff?

A pilot project for the new EUPRIO Mobility Programme, or EMP, is looking for partner universities to help find the best way to communicate with international students, staff and guests and make them feel at home and part of the university community.   The EMP initiative was launched this autumn to encourage EUPRIO members to work together, across borders, to solve real-life communication problems and develop case studies as a…

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Free EUPRIO workshop on fundraising

European universities are waking up to the potential of fundraising as part of alumni engagement and few more so than Italy’s Bocconi University, which hosts a free workshop for EUPRIO members on the subject on 17 November.   The Milan-based university aims to raise €120 million to support its 2015-2020 strategic plan and is leading a drive to change the culture among alumni, companies and foundations about the importance of…

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EUPRIO MOBILITY MOVE TO SUPPORT UNI COMMS

A new initiative to support innovative projects in university communications has been launched by EUPRIO. The EUPRIO Mobility Programme, or EMP, will give our members the chance to network and work together on specific projects that benefit university communicators across Europe, explains EUPRIO President Christine Legrand. “It is different in content and rules from the Erasmus+ Staff Mobility scheme and is not designed to finance mobility of individuals simply wishing to attend language courses, conferences or…

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EUPRIO winners show originality and imagination

EUROPEAN university communicators once again showed imagination and originality in their entries to the 2017 EUPRIO Awards, writes Nic Mitchell. This year’s overall winner was Brno University of Technology in the Czech Republic for their ‘I Belong Here’ campaign which demonstrated original and creative ways to encourage young women to apply to study technical science subjects. Winning Brno team, from L to R, Kateřina Tušarová, Renata Herrmannová, Pavla Ondrušková and Radana…

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June 20 deadline: Join us in Mannheim & enter EUPRIO Awards

  Following requests from EUPRIO members the deadline for registering for EUPRIO’s 2017 annual conference and entering the EUPRIO Awards is being extended by a week to Tuesday June 20. The conference opens with a welcome reception on the evening of Thursday June 29 and runs until 2 July and is being hosted by the University of Mannheim, Germany in cooperation with the German federal association of university communication professionals,…

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EUPRIO gets ready for Mannheim meeting

Not long now until the EUPRIO family comes together in Mannheim for our 2017 annual conference. This year’s conference is focusing on how universities can successfully network with their cities, regions and companies, writes Nic Mitchell, and the event takes place from June 29 to July 2. Registration is open until 12 June – the same date entries are required for this year’s EUPRIO Awards. Ideal venue to discuss networking…

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Places filling on EUPRIO conference sessions  

Places are filling up fast on some of the most popular workshops and masterclasses for EUPRIO’s 2017 annual conference in Mannheim, with the maximum number of participants limited to 40 per workshop or lecture. The event’s theme is Networking for a better future: Universities, Cities, Companies and Regions and speakers from all over Europe will be sharing examples of best practice in how universities can effectively network with society for…

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Time to enter the EUPRIO Awards

With less than two months before EUPRIO’s 2017 conference in Mannheim, Germany, it is time to polish up entries for the prestigious EUPRIO Awards. The EUPRIO Awards are a chance to showcase university communication projects that make a real difference and share best practice with colleagues across Europe, writes Nic Mitchell. Entry is free, but restricted to institutions with at least one representative attending EUPRIO’s annual conference. Judging and presentations…

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Networking is key theme for EUPRIO 2017

Registration for EUPRIO’s 2017 annual conference, which takes place from 29 June to 2 July in the German city of Mannheim, is now open. Here Nic Mitchell takes a first look at some of presentations and workshops on offer. The theme for the Mannheim conference Networking for a better future: Universities, Cities, Companies and Regions is built around the concept of universities as key connectors in wider local, regional, national…

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U-Multirank reveals ‘hidden gems’ in the world’s universities

European universities are once again able to compare and contrast their activities with rivals around the world and demonstrate that research is far from being the only way of measuring what makes a ‘good’ university. So says U-Multirank, the comparative global university ranking initiative funded up to now by the European Union’s Erasmus+ programme. The fourth edition of U-Multirank (UMR) – which claims to have broken the mould of international…

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What does Brexit mean for European higher education?

Britain is not leaving Europe. It is just starting divorce proceedings from the European Union. Here Nic Mitchell explores some of the implications for European higher education in his Brexit blog for EUPRIO members.   The starting gun for the official process of Britain leaving the European Union was fired on 29 March 2017 by UK Prime Minister Theresa May, pictured, and British and European higher education and research leaders…

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Networking under the spotlight in Mannheim

‘European networks on the rise’ proclaimed the headline in the Times Higher Education magazine on 3 November 2016.   So how timely that EUPRIO should be organising its next conference in Mannheim on precisely this theme, writes Nic Mitchell. Mannheim is the ideal venue to discuss networking Networking for a better future: Universities, Cities, Territories and Enterprises is the title of our 2017 annual gathering of higher education marketing and…

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Applying science to society wins EUPRIO Awards

A pattern emerged from this year’s EUPRIO Award winning entries – with a strong focus on increasing public understanding of what universities and their talented experts do for society at large, writes Nic Mitchell.   The two top slots were won by institutions of applied sciences, with Hogeschool von Amsterdam, the Amsterdam University of Applied Sciences, or AUAS, being the overall EUPRIO Award 2016 winner for its series of ‘making…

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EUPRIO keeps on growing

Over 280 participants from the world of European university communications and higher education marketing came together for the 2016 EUPRIO conference hosted by the Belgium’s University of Antwerp in early September.   The conference, under the theme of Living the brand, saw representatives from Croatia and Montenegro take part for the first time as EUPRIO celebrated the 30th anniversary of its founding in Belgium back in 1986, writes NIC MITCHELL…

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Deadline soon for EUPRIO’s 2016 conference

The deadline is rapidly approaching to register for EUPRIO’s 2016 annual conference being hosted by the University of Antwerp in Belgium from September 1-3, writes Nic Mitchell   Waiting your arrival: Central Station, Antwerp The closing date to sign-up for this year’s event is Monday 22 August, which is also the revised deadline to enter the EUPRIO Awards. Unsurprisingly, the 2016 conference has attracted considerable interest as it is focusing…

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New features for the EUPRIO 2016 conference

  With numbers signing up for EUPRIO’s 2016 annual conference in Antwerp topping the 200-mark last week, and growing every day, organisers are confident it will be a great event, writes Nic Mitchell Several new features are being introduced this year to help participants get the most out of #EUPRIO2016, which is being hosted by the University of Antwerp, Belgium, from 1-3 September. New for this year is the Open…

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Clock ticking to EUPRIO Awards deadline

The clock is ticking towards the deadline for entries to the prestigious EUPRIO Awards, writes Nic Mitchell. Entry is free, but restricted to universities who will have at least one delegate attending EUPRIO’s annual conference, which this year takes place at Belgium’s University of Antwerp, from September 1-3, 2016. EUPRIO Awards offer members the chance to showcase professional excellence and originality in their public relations, marketing and communication activities and…

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Don’t miss out on EUPRIO 2016 in Antwerp

Sessions are filling up fast for the 2016 EUPRIO conference and organisers say those planning to join us in Antwerp, Belgium should register now and reserve their place at the workshops and talks that appeal to them, writes Nic Mitchell. This year the overall theme for the EUPRIO conference is branding – and how university communicators can, and need to, develop their brand to flourish in an increasingly competitive marketplace.…

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EUPRIO extends its reach to the South Pacific

Just as Australia is now part of the Eurovision song contest, so EUPRIO has extended its reach to the heart of the South Pacific Ocean by welcoming the University of New Caledonia as one of its newest members, as Nic Mitchell reports.   Sylvian Raffard-Artigue Sylvian Raffard-Artigue must be EUPRIO’s furthest flung member from the European heartlands of Brussels and Paris, but he is now very much part of our…

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Branding under the EUPRIO spotlight in Antwerp

Registration for EUPRIO’s 2016 conference in the delightful Belgian port city of Antwerp is now open. here Nic Mitchell takes a first look at what is on offer in the workshops and presentations. Why should fee-paying international students travel half way round the world to study with you? And what will make scientists and other research partners choose your institution as their preferred partner? The answer often rests on how…

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Living the brand at EUPRIO’s Antwerp conference

How can universities encourage their staff and students to live the brand? That’s the key question for EUPRIO’s 2016 conference at the University of Antwerp, Belgium, from September 1-3. Here Nic Mitchell talks to the organiser Jan Dries and Sofia Moestedt-Westerberg, chair of the conference programme, to find out more about ‘Living the brand’. Antwerp’s Cathedral clock is ticking towards #EUPRIO2016 Universities as corporate brands Universities are now often portrayed…

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Merry Christmas Euprians !

Merry Christmas and a Happy New Year from EUPRIO’s President Christine Legrand and executive board members Paola Scioli, Uwe Steger and Marcin Witkowski to all our members and supporters. We look forward to seeing you all at #EUPRIO16, the ‘Living the Brand’ conference in Antwerp September 1-3. We will be having a competition for our new logo in 2016 and will be giving further details in the New Year. and…

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European Universities for Openness and Tolerance

European universities have launched a campaign, ‘European Universities for an Open World’, which calls on universities to reaffirm their commitment to the fundamental values of openness, tolerance and solidarity. The initiative comes after many students, teachers and researchers were among victims of the Paris terrorist attacks. Speaking on behalf of Europe’s higher education community, the European University Association (EUA) sent a message of solidarity and support to the French Conférence…

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Nic wins Higher Education Journalism Award

Freelance writer and EUPRIO contributor Nic Mitchell has won the prestigious Award for Outstanding Higher Education Journalism from the UK’s Chartered Institute of Public Relations (CIPR) Education & Skills Group. The award sponsored by IFS University College was announced at the annual CIPR Education Journalism Awards 2015 in London on 12 November. Nic was up against full-time national journalists and won the prize for a feature for the BBC online…

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Liberté Égalité Fraternité! And solidarity!

EUPRIO President Christine Legrand has thanked the many members who have sent her and other French EUPRIO representatives messages of sympathy and support after the gun attacks and suicide bombings in Paris on Friday night (13 November). “These terrible events not only concern France but also Europe, the world and universities everywhere. Liberté Égalité Fraternité! And solidarity! I’m so sad today,” said Christine. “What happened in Paris on Friday followed…

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EUPRIO looks at the future of universities

Great Italian food and weather combined with thought-provoking workshops and speakers helped to make EUPRIO’s 2015 annual conference one of the most successful in recent years. A total of 284 participated, among them 28 speakers, for the three days of intensive networking and learning and sharing fresh ideas in the beautiful historic setting of Perugia, capital of Italy’s Umbria region. There were representatives from 27 countries, including a delegate from…

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Don’t leave it too late for Perugia!

Before you pack your bags and head for the sun, don’t forget to register for EUPRIO’s 2015 conference in Perugia, Italy, says NIC MITCHELL. This year’s theme of Turn it upside down reflects the upheaval higher education is going through across the European continent and beyond. The conference opens on Sunday, September 6 – a change from the usual Thursday start – and is the fourth to be held in…

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Make the most of EUPRIO conferences

NIC MITCHELL has been attending EUPRIO conferences in 25 years. Here, he offers some tips on how to get the most out of the annual gathering of European higher education communicators. EUPRIO’s conferences are really something special. Held in either late June or early September, they move across the continent of Europe – often meeting in out of the way venues that you might never visit otherwise! My first was…

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Communication is key to getting buy-in for mergers

NIC MITCHELL looks at a new study, which says effective communications is essential to securing the buy-in of staff, students and other stakeholders for university mergers. The report from the European University Association, or EUA, reveals a quickening of the pace of mergers and concentrations of higher education institutions across Europe. Timely then that EUPRIO made this a key theme of a masterclass at our last conference in Innsbruck, when…

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POLISH UP YOUR EUPRIO AWARD ENTRIES

Time to polish up your entry for the European higher education communications ‘Oscars’ and gain the recognition you deserve from PR and marketing peers across the continent. Gisella Bengtsson from Uppsala University (R) receiving the EUPRIO 2014 Award from Sys Christina Vestergaard. The annual EUPRIO Awards shine the spotlight on outstanding campaigns and projects and encourage the sharing of best practice by university communication teams all over Europe. Judging and…

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MOOCS AND UNIVERSITY COMMUNICATIONS

Guest blogger RÉGIS FAUBET looks at the communication challenges of promoting MOOCs now they have lost much of their novelty value. THREE years ago, when MOOCs started gaining attention, it was relatively easy for Higher Education Institutions (HEIs) to benefit from the novelty aspect and get several thousands of students to register for a MOOC. MOOCs growth trends In March 2015, the number of MOOCs, or Massive Open Online Courses…

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Do the rankings have too much influence?

AS US News & World Report becomes the latest to offer its version of the world’s top 500 universities, complete with regional variations including Europe, we turn the spotlight on the higher education rankings with guest blogger ANDREA COSTA and ask whether they have got out of hand? THE ENTIRE global higher education system seems to have fallen into a giant trap: rankings. To be fair, this trap is in…

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Should the West be so obsessed with international student recruitment?

A SWISS academic has urged western universities to do more joint research with developing countries in Africa and Asia to overcome man-made problems like climate change and focus less on international student recruitment. ETH Zürich’s Professor Gerhard Schmitt Gerhard Schmitt, Professor of Information Architecture at ETH Zürich and founding-director of the Singapore-ETH Centre, was speaking to  a workshop on ‘Moving Abroad’ at the European Public Relations and Information Officers association (EUPRIO) annual conference in…

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EUPRIO brought a ray of sunshine to Innsbruck

Despite dire weather warnings for the Austrian Alps in early September, EUPRIO members brought a ray of sunshine to Tyrol when they arrived for the Innsbruck conference, writes Nic Mitchell. EUPRIO conferences are held in either late June or early September and bring together public relations and marketing professionals from over 20 countries to discuss and share best practices in university communications. This year we had over 250 participants coming…

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‘Stop inflating the language if you want to be trusted’

Universities should ‘stop inflating the language’ in their marketing communications and return to old-fashioned virtues, such as truthfulness, integrity, modesty and dedication if they want to win back public trust. That was the blunt warning from Dr Sijbolt Noorda, the opening keynote speaker at EUPRIO’s Innsbruck conference. The former President of the Association of Universities in the Netherlands and current President of the Academic Cooperation Association, or ACU, said he…

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Christine is new EUPRIO President

Christine Legrand is the new President of the European Public Relations and Information Officers’ association (EUPRIO). EUPRIO’s new President Christine Legrand She is the Director of Communications and Industrial Relations at CPE Lyon in France and took over as EUPRIO President at the end of the association’s annual conference, held this month (September) at the University of Innsbruck, in Austria. She will serve for two years. EUPRIO has nearly 700…

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EUPRIO Awards deadline extended to August 10th

Following requests from a number of members, the deadline for entries to this year’s EUPRIO Awards has been extended to August 10th, writes NIC MITCHELL. The Awards offer a unique opportunity for university public relations and communications professionals to be peer-judged by their European colleagues and celebrate outstanding vision and practices throughout the continent. But the July 1st deadline proved difficult for some to meet – coming at the end…

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Time to enter the European HE communication ‘Oscars’ !

As the academic year starts to draw to a close, it is time to prepare your university’s entry for the European higher education ‘communication Oscars’. Every year at our conference, a competition to win the annual EUPRIO Awards takes place to showcase the excellence of our members’ work in communications. It is free for EUPRIO members to enter and the top prizewinner gets an invitation to present a workshop on…

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UK universities pin their flag to the EU mast

In the run-up to elections for new European Parliament speculation was rife that Britain might be heading for the European Union exit door. But one group has not been afraid to pin their pro-European credentials firmly to the mast – and that’s the assembled ranks of UK universities, as NIC MITCHELL explains. AS WITH much of Europe, disillusionment with the way mainstream politicians handled the economic recession, banking crisis and…

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University comms in the age of Facebook posts and tweets !

Nic Mitchell (alias @EuprioNic) EUPRIO’s chief blogger Nic Mitchell drew on his experience managing the flow of news on the association’s website and social media pages when he spoke, via Skype, to the 4th UNICA PR and Communication Workshop this month. Here he highlights some of his key messages. My talk focused on ‘University communications in the digital age – where a feature is a blog and a news brief…

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Science communication spotlight on the Czech Republic

Alexandra Hroncová, the Czech member on EUPRIO’s Steering Committee, will be among the presenters at AFO – the 49th International Festival of Science Documentary Films, taking place from April 15-20, 2014. AFO aims to present science as an attractive, dynamic and diverse sector through films charting natural, humanities and social science disciplines. The event is hosted by the University of Olomouc in the Czech Republic, and Alexandra, pictured, says: “It…

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EUPRIO’s 2014 conference will have a global outlook

The full programme for EUPRIO’s 2014 annual conference in Austria will be published later this month and it is going to be the strongest in the association’s 26-year history, with speakers from 15 countries, writes Nic Mitchell. The conference is being hosted by the University of Innsbruck, situated in the heart of the Austrian Alps, and takes place from September 4-7. The overarching theme is ‘How to communicate in a…

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#EUPRIO14: Keeping up with the pace of higher education change

The pace of change in higher education is accelerating and those on the frontline explaining what is going on have never faced such challenging times. With cuts to government spending, and demographic trends reducing the flow of 18 and 19-year-olds, the need to communicate the value – and values – of higher education have never been greater. So, it is timely that EUPRIO’s 2014 conference in Innsbruck, Austria (pictured), should…

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Russian focus on visual communications gets EUPRIO backing

A web conference being organised by a Russian university is being supported by EUPRIO. The webinar-style event will focus on visual communications in new media and is being hosted by Tomsk State University, from May 20-22, 2014. EUPRIO’s President Denis Ancion said: “I’m delighted to accept an invitation for us to be an official information partner and hope EUPRIO members with expertise in this field will put themselves forward as…

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Challenges and opportunities for EUPRIO members in 2014

Funding cuts, immigration controls and higher tuition fees are just three of the challenges facing European universities in 2014 and beyond. But there are exciting developments, too, with the internationalisation of higher education and the opening up of online learning, which offer fresh opportunities for European universities to spread their influence far and wide. So, it is not surprising that EUPRIO’s next conference will be around the theme ‘How to…

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Spotlight on Lithuania

Lithuania’s capital Vilnius holds a soft spot in the folklore of EUPRIO members for we held our 2006 annual conference there, the first in Eastern Europe. Now, having just played a key role in plotting the future path of the EU, it is timely for our latest blog from Nic Mitchell to shine the spotlight on trends in Lithuania’s higher education system. LITHUANIA has been at the heart of the…

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Is the EU relevant to university communicators?

EUPRIANS meet in Brussels to find out EUPRIO President Denis Ancion As university communications staff around Europe struggle with ever-increasing workloads, do they really have time – or the energy – to think about Brussels and the relative importance of what’s happening at the heart of the European Union? That’s the question Nic Mitchell put to EUPRIO’s President DENIS ANCION after the association’s Steering Committee organised a ‘Meet Brussels’ event…

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Let us hear from you about EUPRIO 2014 in the Alps!

MEMORIES of the sunny (and rainy) days of EUPRIO’s last conference in the historic English city of Canterbury are now fading, but the team responsible for organising our annual gatherings of European higher education communicators are busy working on the 2014 annual conference, to be held in the equally historic city of Innsbruck in the Austrian Alps, from 4-7 September. With Europe and higher education in general in a state…

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Denis communicates the value of EUPRIO at German conference

EUPRIO’s President Denis Ancion, pictured, was a guest at the three-day annual conference of communicators from German universities, held in Hannover, from 11-13 September 2013. Denis was invited to give a workshop on impulses, strategies and visions for communication and marketing experts in the rapidly changing world of European higher education. A key theme was that EUPRIO is becoming more effective by building up from its grassroots at a national…

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Changes ahead for Belgium French-speaking higher education

The government of the French-speaking community of Belgium has began a project aimed at reorganising higher education, reports Véronique Eloy. The plans have been examined by the State Council and are expected to get parliamentary approval at the end of September. The hope is that they will be implemented by all institutions of higher education in Brussels and Wallonia for the beginning of the 2014-15 academic year. The reforms aim…

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Canterbury proves ideal for EUPRIO tales

From the opening ceremony in the shadow of Canterbury’s magnificent cathedral, one sensed that the 2013 EUPRIO conference was going to be something special. And so it turned out right through to the EUPRIO Awards and gala dinner on the last night, with a smooth transition from Paolo Pomati’s Italian presidency to the first conference under the guidance of Denis Ancion, from Maastricht, in the Netherlands. EUPRIO delegates bid farewell…

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Spotlight on the unfinished higher education revolution in England

NIC MITCHELL gives EUPRIO members heading to the UK for the 2013 annual conference a quick overview of the “radical” or “bonkers” brave new world of English universities in the second of our occasional blogs shining the spotlight on higher education in different European countries. It’s been an ‘interesting’ 15 months since I wrote the first of my semi-regular blogs for the EUPRIO website in which I tried to explain…

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Registration for EUPRIO 2013 closes on 14 June

Demand for places at the EUPRIO 2013 annual conference being held at the University of Kent in Canterbury from 27-29 June has exceeded expectations and registrations will close at midnight on Friday 14 June. With 200 delegates already signed-up, the organisers achieved their target number of delegates with four weeks to spare at the end of May. This year’s conference marks EUPRIO’s return to England after a ten-year break when…

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Don’t forget your ‘internal’ stakeholders!

NIC MITCHELL, our online news editor, welcomes the overarching theme for this year’s conference of European higher education communicators at the University of Kent at the end of June. IT CAN be all too easy to overlook one of the most powerful assets to a university’s brand in the rush to impress external stakeholders. University of Kent, Canterbury is the venue for EUPRIO 2013 For while we professional communicators are…

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Change is coming, but are we ready?

EUPRIO’s President Denis Ancion tells NIC MITCHELL about a meeting of Dutch members which focused on the vital role of internal communications – a key theme for our forthcoming annual conference in Canterbury this June. The image shows international students at a “Mix & Mingle” event in Maastricht, a key audience for university branding worldwide. Creating more visibility for EUPRIO. This is one of the most important ambitions for the…

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EUPRIO 2013 all set for June take-off at the University of Kent

Venues are all booked, the keynote speakers are in place and it’s all systems go for take-off for EUPRIO’s 2013 conference at the University of Kent in the UK. The annual conference provides EUPRIO members with a stimulating opportunity to discuss best practice, hear about new trends and do some serious networking. This year it takes place from 27-30 June at the University of Kent’s lovely Canterbury campus, set in…

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Happy New Year from EUPRIO

So it’s farewell to 2012, another year of austerity in much of Europe. For universities, it has meant adapting to change and a growing understanding that communicating what we do to the public at large has never been more important. That’s why the theme of our perfectly-organised conference in Gothenburg was so relevant. stronger together ‘The social contract between universities and society’ was planned as the theme two years ago…

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‘One step beyond’ is EUPRIO’s vision

EUPRIO’S annual conference in Gothenburg marked the end of an era – with Italy’s energetic and flamboyant Paolo Pomati handing over the Presidency to Denis Ancion, from Maastricht University. Under Paolo’s four-year leadership, EUPRIO has more than just survived the recession: growing to 638 members, adopting a new constitution and reconstituting itself with a new registered address at KU Leuven, Belgium. But while it now has a more formal structure,…

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Heavy weight issues under the spotlight at EUPRIO 2012

Venue for EUPRIO 2012: Gothenburg, Sweden There are some really heavy weight issues to be discussed at this year’s annual conference of the European Universities Public Relations and Information Officers association (EUPRIO) in Gothenburg, Sweden, from September 6-8, 2012. “Under the theme of ‘The social contract between universities and society’ we will be looking at how European universities should use communications as a key tool to win public support in…

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A very special family

After being a member of EUPRIO for 22 years, NIC MITCHELL is looking forward to his 21st conference in Gothenburg this September. Here, he reflects on the value of being part of this special family of higher education communicators which he first joined on the hills of Tuscany, pictured. My baptism into the EUPRIO family came at the 1990 conference – and apart from missing Strasbourg in 1997 because of…

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