Posts

Wake-up call to marketing in the digital age

Gerry McGovern more than lived up to the high expectations in his opening keynote address to 360 EUPRIO delegates gathered in Sevilla for the #EUPRIO2018 conference, writes Nic Mitchell Young people today feel very empowered. They are very connected, sceptical, analytical and cynical and they are not listening to the experts, warned one of the gurus of recent web developments, Gerry McGovern (pictured), who has worked with some of the…

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Social media helps students decide where to study abroad

More than 8 in 10 prospective students looking at studying abroad in 11 European Union countries turn to social media when applying to university – with 65% using it as part of their research into where to study and nearly 30% to help make their application, according to the 2018 International Student Survey. Despite being sometimes written off as a fading star, Facebook remains the most popular form of social…

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Countdown to EUPRIO’s digital challenge conference

Over 300 EUPRIO members and guest speakers are on countdown to our 2018 annual conference, which takes place in Sevilla, capital and largest city of Andalusia, from 3-6 June 2018 Representatives from at least 20 European countries will be attending EUPRIO’s annual conference being held this year in Sevilla together with participants from Lebanon and South Africa, writes Nic Mitchell Sevilla Real Alcazar Patio And the finishing touches are being made to…

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EUPRIO looks at digital transformation of communications

The digital transformation of communications in higher education continues to throw up challenges and opportunities for EUPRIO members, writes Nic Mitchell   So how timely that the 2018 EUPRIO annual conference at the University of Sevilla in Spain, from 3-6 June, offers a platform to answer some of the key questions facing university communication professionals, such as: How can big data be used for effective communication? What do we know…

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University comms in the age of Facebook posts and tweets !

Nic Mitchell (alias @EuprioNic) EUPRIO’s chief blogger Nic Mitchell drew on his experience managing the flow of news on the association’s website and social media pages when he spoke, via Skype, to the 4th UNICA PR and Communication Workshop this month. Here he highlights some of his key messages. My talk focused on ‘University communications in the digital age – where a feature is a blog and a news brief…

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