Posts

Asking the big questions wins the EUPRIO Awards

  From “What if a graduate programme operated like a football team?” to “What if cattle all over the world were eating Finnish wood?” The marketing and communication team at Aalto University in Finland asked the big questions and won the top prize in 2018 EUPRIO Awards at our annual conference in Sevilla, Spain. This is the 20thanniversary of the first EUPRIO Awards and the first was also won by…

Read more

How do you reach international students and staff?

A pilot project for the new EUPRIO Mobility Programme, or EMP, is looking for partner universities to help find the best way to communicate with international students, staff and guests and make them feel at home and part of the university community.   The EMP initiative was launched this autumn to encourage EUPRIO members to work together, across borders, to solve real-life communication problems and develop case studies as a…

Read more

End of the one-way communication street!

Leading figures from the world of international higher education gathered at Groningen University in the Netherlands for the first ‘Student of the Future’ conference organised by Dutch-based study choice platform, StudyPortals. Here NIC MITCHELL looks at key issues raised for marketing and communication practitioners. The digital age means an end of the one-way messaging from universities to the next generation of students. Tony Lee from Study Group So says Tony…

Read more

Don’t leave it too late for Perugia!

Before you pack your bags and head for the sun, don’t forget to register for EUPRIO’s 2015 conference in Perugia, Italy, says NIC MITCHELL. This year’s theme of Turn it upside down reflects the upheaval higher education is going through across the European continent and beyond. The conference opens on Sunday, September 6 – a change from the usual Thursday start – and is the fourth to be held in…

Read more

Communication is key to getting buy-in for mergers

NIC MITCHELL looks at a new study, which says effective communications is essential to securing the buy-in of staff, students and other stakeholders for university mergers. The report from the European University Association, or EUA, reveals a quickening of the pace of mergers and concentrations of higher education institutions across Europe. Timely then that EUPRIO made this a key theme of a masterclass at our last conference in Innsbruck, when…

Read more