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Wake-up call to marketing in the digital age

Gerry McGovern more than lived up to the high expectations in his opening keynote address to 360 EUPRIO delegates gathered in Sevilla for the #EUPRIO2018 conference, writes Nic Mitchell Young people today feel very empowered. They are very connected, sceptical, analytical and cynical and they are not listening to the experts, warned one of the gurus of recent web developments, Gerry McGovern (pictured), who has worked with some of the…

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Don’t miss out on EUPRIO 2016 in Antwerp

Sessions are filling up fast for the 2016 EUPRIO conference and organisers say those planning to join us in Antwerp, Belgium should register now and reserve their place at the workshops and talks that appeal to them, writes Nic Mitchell. This year the overall theme for the EUPRIO conference is branding – and how university communicators can, and need to, develop their brand to flourish in an increasingly competitive marketplace.…

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