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Turning university staff into social advocates

How to you get university staff on board with a social advocacy programme? That’s the challenge four European universities set themselves in one of the latest EUPRIO Mobility Programmes, or EMPs, writes Nic Mitchell. Their finding – available in a report which members can see via the password-protected My EUPRIO site  – sparked plenty of interest in a workshop at EUPRIO’s 2019 conference in Poznań, Poland. Among the key conclusions…

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Mobilising students and staff as your university advocates

The symbols of the city of Poznań: a bronz monument of two goats tricking each others

AN IMPORTANT ASPECT OF THIS YEAR’S EUPRIO CONFERENCE THEME IS WHETHER – AND HOW – TO MOBILISE STUDENT AND EMPLOYEE COMMUNITIES TO DEPLOY THEIR OWN SOCIAL NETWORKS IN ORDER TO ENGAGE KEY AUDIENCES AND BUILD YOUR INSTITUTION’S REPUTATION. So says Caroline Roulaux, senior communication adviser for central services at Maastricht University in the Netherlands, who has coordinated one of this year’s EUPRIO Mobility Programmes.   Caroline Roulaux from Maastricht University…

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