University of Manchester – Come fly with us on your cyber journey

Euprio Conference Poznan 2019 speaker

Tom Clegg - United Kingdom

Tom graduated from Lancaster University in 2007 with a BSc in Marketing. He has since held various communications and marketing roles in the UK, working primarily in the public sector, and most recently in Higher Education.

For the last two years Tom has been the internal communications lead for IT Services at the University of Manchester, a department with over 350 members of staff.

Tom became a EUPRIO member last year and attended the conference in Seville – this will be his first time running a workshop and he is very much looking forward to it.

Summary
Come and hear about the University of Manchester’s award winning multi-channel campaign to educate staff and students about the importance of cyber security, and what they did to become cyber security leaders in UK Higher Education. You’ll also get top tips on how to stay safe online and reduce your risk of being a victim of cybercrime.

Full description
In our digital world, keeping data secure is a challenge – especially for the education sector which has become an increased target for cyber-attacks, from criminals to nation states. Our research data is invaluable, as is the personal and sensitive information we hold. However, cyber security is not just something for IT to address – human behaviour plays a big role and today, cyber safety has become a life skill for all.

In this workshop Tom will show you how his team took the complex and daunting topic of cyber security and found a way to tell the cyber story in relation to people (not technology), showing staff and students why they should care. You’ll get to see campaign collateral including an animated video, and hear how a great concept, communicated well, helped exceed ambitious objectives – a key factor in the team winning a silver HEIST award in the category of Best Internal Communications Campaign or Initiative 2018.

Tom will talk about the University’s ‘fake phishing’ exercise – how they sent all staff a fake email to raise awareness of phishing and the dangers of ‘clicking the link'. He’ll also touch on some of the top tips that cyber security experts shared with staff during campaign roadshows – showing you how this type of engagement can make a real difference to individuals and institutions staying ‘cyber safe’.