Rita de Wilde, working at the University of Twente since 1997, is a Senior Marketer and the initiator of the customer journey/student journey project within the University of Twente. Working on several projects, she analyzed the student journey in 2015. Rita came up with a set of improvements transcending over several support departments of the university and all 20 Bachelor and 33 Master programmes with a strong focus on international intake. From 2016 on this set of improvements lead to optimizing the student journey, monitoring and enriching these improvements with relevant data and the outcome of several customer feedback sessions.
Rita is in charge of the student journey project team.