Communication and dialogue between science and society are important for both sides. But the science communication ecosystem is changing, with (science) journalism
eroding, institutional communication becoming more important, and online and social media disrupting
communication. What are the chances and challenges for science communication in this process?
Communication and dialogue between science and society are important for both sides. Science informs individual
and collective decisions, while social context and social needs guide the direction of scientific enquiry. But the science
communication ecosystem is changing: Science is growing, and fields like genome editing, artificial intelligence or
climate science are turning into “post‐normal science”, fields with rapid development that initiate public debates and
raise ethical issues. At the same time, the communicators of science are changing, with science journalism in decline,
strategic communication expanding and digital media empowering users to engage in science communication as well.
As a result, public perceptions of science have shifted, with trust in science seemingly eroding, “alternative facts”
gaining in importance, and populist movements finding traction.
In the session, these developments will be tracked and chances and challenges will be discussed with participants.