How to tell a science story: Multimedia tools in science communications

Melanie Bartos with Stefan Hohenwarter, Austria

Melanie Bartos has been a part of the press team in the Public Relations Office at the University of Innsbruck, Austria, since 2011. In addition to the ‘traditional’ channels of science communication, she focuses on promoting scientific content across different platforms and media channels in the field of web 2.0 and social media. Audio formats such as the science podcast ‘Time for Science’ – ‘Zeit für Wissenschaft’ as well as the University of Innsbruck’s radio show, ‘uni konkret’, and their combination with transmedia storytelling tools cover an essential part of her everyday work and she is actively engaged in the German speaking podcasting community.


A hands-on workshop about storytelling with multimedia online tools

Science is exciting, full of stories and personalities. In 2017, the University of Innsbruck started "subject", a series of online dossiers to show exactly that: with a collection of text, videos and audio files around a defined subject (hence the name) it brought together researchers from different parts of the university to present their work - internally and externally. Feedback has been overwhelmingly positive so far. The first subjects cast a spotlight on the future of work and employment, the global distribution of food, the supposedly universal concept of truth in science and asked what makes us European.

In this workshop, Melanie and Stefan explore how to connect with scientists, how to tell their stories and present them to the public with multimedia tools such as the web CMS Shorthand – and in a way that works on all devices and form factors, from huge desktop computers to small hand-held devices. And then they'll let you test the tool for yourself and work on your ideas, so please bring your laptops!