Marius Widmer currently serves as Head of Communication at the University of Fribourg, Switzerland. This service unifies corporate communications, public relations/affairs, marketing, the web office and CI/CD. Prior to his appointment in Fribourg he was employed at the Swiss Federal Statistical Office where he held different positions such as spokesman, Head of Communication and member of the Board of Directors. Initially Mr. Widmer started his career in the field of communication and marketing for international sports federations in the Olympic capital of Lausanne. He holds a Master’s degree in Mass Media and Communication.
This workshop will showcase examples of opportunities and difficulties in communications between management and students. As well as recommendations for hands-on solutions, participants will be able to share their own experiences.
Located in a small town of some 40,000 inhabitants, the University of Fribourg, Switzerland struggles to keep any information internal. For years, its internal communication has been underdeveloped compared to its external. The consequence has been a culture of rumour and confrontation namely between students and the rectorate. Digital transformation and the small media landscape has only amplified the difficulties.
Following several incidents, the rectorate/administration was forced to enhance internal communication efforts, to better communicate its function and to implement trust building measures to build a path to a more constructive way of collaboration with the students, a committed but also critical group.
Using several examples from the University of Fribourg, the workshop will provide a series of hands-on measures which will help participants in their daily work. Participants will also get the chance to share ideas and examples of best and worst practices from their own experiences.