Celebrate Anniversaries without losing your nerve

José Javier Tejada, Euprio Conference Poznan 2019 speaker

José Javier Tejada, Bettina Neunteufl (Kunnert), Uwe Steger - Spain

José Javier Tejada, as director of Communications, has spent 20 years leading the promotion, protection and enhancement of the reputation and profile of the University of La Rioja (Spain). He has a broad experience in all aspects of strategic communication in the HE sector and has been a member of the executive board of the national association of PR officers in universities. He has an overarching responsibility for the University's media profile, internal communication, science dissemination and institutional brand management.

José Javier Tejada holds a B.A. in Journalism combined with further post graduate studies in Education and Science Communication. He first worked in printed media as a writer and photographer in Spain and the Dominican Republic.

At some point, it hits everyone: “an anniversary is just around the corner”. Such an event offers the perfect opportunity to put your university in the public spotlight, and this requires clear targets and excellent planning. Regardless of whether your institution celebrates its anniversary in a large or small way, whether it concerns only one institute or the entire university, and whether it is a ‘young’ or ‘old’ institution, the right preparation is essential for success and to get through the anniversary year without a nervous breakdown.

Full description
In this Masterclass, the anniversaries of the University of La Rioja (2017 - 25 years), the Vienna University of Technology | TU Wien (2015 - 200 years) and the University of Innsbruck (2019 - 350 years) will be presented and discussed.

University of La Rioja (Spain): in 2017, the University of La Rioja celebrated its 25th anniversary. The University of La Rioja was founded in 1992 as a centre devoted to Higher Education, research and cultural promotion. Since the ancient Monasteries of La Rioja (10th century) were the cradle of the first words written in the Spanish language, the University is recognised as a symbol of the identity of its region and the master key for his international promotion. All the actions and events included in the anniversary programme follow this strategy focused on the development of relationships with all the agents in the territory.

Vienna University of Technology | TU Wien (Austria): in 2015, TU Wien celebrated the 200th anniversary of the 1815 founding of k.k. Polytechnisches Institut. To mark this milestone, TUW launched a year-long series of programmes and activities, beginning with the New Year’s Concert of the Vienna Philharmonic Orchestra. The anniversary year also included a full programme of events that characterised the lively intellectual exchanges that flourish at TUW. These included academic events, public lectures, anniversary publication and opera performance.

University of Innsbruck (Austria): the University of Innsbruck is celebrating its 350th anniversary this year. From the very beginning, the approach was to use this anniversary year, under the motto "Together we will build bridges into the future", to strengthen the connection to the people in the city and in the region, and to further increase the visibility of the university. This year's framework consists of five major events (New Year's Reception, Opening Concert Science Festival, Jubilee Week, Future Forum), supplemented by a series of smaller and medium-sized events, many of which bring science into public space. In addition, events and products were conceived whose target groups are the students and employees, in order to take them into the anniversary year very early on and make them ambassadors of the university. A film, various media partnerships and a broad anniversary branding round off the year.

In addition to the three short presentations, there will also be time for participants to talk about their own projects and to answer questions. If you would like to do this, please get in contact with the speakers in advance to briefly outline your project.