Science communication in a Higher Education Institution

Joana Lobo Antunes - Portugal

Head of Communications at Instituto Superior Técnico. Lecturer in Science Communication and Social Media for Scientists, FCSH NOVA and Universidade Nova de Lisboa Doctoral School. Coordinator of science radio show 90 Segundos de Ciência.
Founder and current President of Portuguese Science Communicators Network SciComPT.

Former Head of Communication at ITQB NOVA (2016-2019), former Director at Centro Ciência Viva de Sintra (2014-2016).

Session introduction

Communicating Science has become a banal activity in Research Institutes, embedded in their core values and mission. Higher education institutions on the other hand are arriving late to the game. They have been more invested in communicating institutional happenings and marketing for their courses. In my presentation I will make the case of the importance of communicating science effectively as a fundamental way to promote notoriety and increase reputation of higher education institutions.