Can Brand Ambassadors Save Social?

Jeff Lugowe, Euprio Conference Poznan 2019 speaker

Jeff Lugowe & Hallvard Lavoll - Norway

Jeff Lugowe launched an alumni relations program for OsloMet in 2015 and continues to manage alumni relations for the university. He has spent the past year and a half on loan to the Department of External Relations and Communications, where he has managed and worked on a range of projects related to branding, marketing and reputation management. Planning large events and campaigns and telling compelling stories about them, Jeff has enjoyed getting in touch with his inner communications professional. He is currently overseeing the development of a new English-language website for OsloMet. 

A native of the US with a master's degree in Russian, Eastern European and Central Asian Studies, Jeff has known since he was a teenager he was a Europhile. He first came to Norway in 2007 on a Fulbright research grant. Fast-forward twelve years, and Jeff is a Norwegian citizen happily settled in Oslo. Most of his life is now conducted in Norwegian, but he is still a terrible skier

Organic reach in social media is in a downward spiral. Learn how OsloMet is using employees, students and alumni to help tell its brand story.

Full description
In this session, we will share our experiences of changing the way we tell stories and spread news in social media, specifically by engaging brand ambassadors and spending less time creating content for our brand accounts. At OsloMet, we rely on employees, students and alumni to help us tell compelling stories and share brand content. But the kinds of support these different groups need from us varies significantly.

We're looking forward to hearing from colleagues around Europe about their experiences and perspectives on working with brand ambassadors. Through a combination of best practices and case studies, we hope you will leave this session with a new set of tools to fight the algorithms by mobilising your most valuable resource – your people.