Make Social Media Human! How participation, empathy, and imperfection can help achieve internal communications goals

Herwig Daemon, Liechtenstein

Herwig Dämon has been Head of Communications at the University of Liechtenstein since 2011. He oversees the university’s branding and corporate communications activities. He has spoken at the EAIE Conferences, at the Austrian PR Association, and at the ‘Digital Campus‘ program by swissnex San Francisco.

 Herwig has 20 years of experience in communications both from commercial companies and non-profit-organisations. Prior to his current role, he was Head of Communications at the AO Foundation – an international medical foundation – and Chief Communications Officer at the global machine tools company GF AgieCharmilles in Geneva. 

Herwig holds a Master's Degree in German Philology, Psychology and Communications as well as a MAS in Public Relations from the University of Vienna.

 

Typically, Higher Education institutions struggle with a – real or perceived – lack of social media resources, and this impacts the need to control social media channels, the speed of digital transformation, the need for quality content, and the development of strategy. This workshop discusses the concept of «heart, humour and common sense» and provides five ideas for success, including tangible examples to utilise in the workplace.

While the digital revolution has changed the tools and channels available for internal communications, it nevertheless reflects patterns which drive a human need to belong, trust, and collaborate. Herwig will take these as a starting point to explore social media. In particular, the workshop will focus on opportunities for student and staff participation in the process and will share real-life experiences as well as discussing the limits of participation. And participants will become real-time contributors to the EUPRIO Conference’s internal and external communications!