From knowledge to future - New ways of science communication in a national weekly newspaper

Hanna Proner - Germany

Since April 2019, Dr. Hanna Proner is Director for the Universities & Research division at Zeitverlag Gerd Bucerius. She studied political science, journalism and German studies in Mainz, earned her doctorate in political science and held a junior professorship in domestic policy and sustainability until 2011. Then she switched from science to business. Since 2012, she has held various positions at the ZEIT-publishing house.

She is now responsible for all topics and platforms that DIE ZEIT, ZEIT ONLINE and academics provide for universities and research institutions. She advises universities and research institution on the topics of science communication and research marketing, student and staff recruitment in science. She is also a lecturer for communication and rhetoric.

Session introduction

The workshop gives an insight into the working methods of the science department of one of the largest weekly newspapers in Germany. It shows how the way journalists work has changed in the face of the great challenges in science communication.

Session in-depth

The mission for science journalists is centuries old and today more topical than ever. It reads: Enlightenment. DIE ZEIT has given itself this mission. To meet the current challenges in science journalism, a new major department was formed in 2019 from the two sections CHANCEN (education and higher education) and WISSEN (science) - in print, digital and live formats. The motivation of the journalists continues to be constructive doubt. Science journalism finds the underlying cause of things. However, journalistic and publishing formats as well as working methods have changed.

This workshop intends to show how the journalists' daily business has changed, which new formats have been created.

In addition, the interfaces for science communication in universities and research institutions to newspapers will be discussed.