EUROPEAN ASSOCIATION OF COMMUNICATION PROFESSIONALS IN HIGHER EDUCATION
Hallvard Lavoll is the Social Media Manager at OsloMet. He manages, teaches, plans, analyzes and reports on everything related to social media at the university. The last 3 years the main focus within social media has been on employee advocacy and student ambassadors.
Hallvard also plays a large role in science communication, managing among other things the OsloMet newsletter and research podcast.
Summary
Organic reach in social media is in a downward spiral. Learn how OsloMet is using employees, students and alumni to help tell its brand story.
Full description
In this session, we will share our experiences of changing the way we tell stories and spread news in social media, specifically by engaging brand ambassadors and spending less time creating content for our brand accounts. At OsloMet, we rely on employees, students and alumni to help us tell compelling stories and share brand content. But the kinds of support these different groups need from us varies significantly.
We're looking forward to hearing from colleagues around Europe about their experiences and perspectives on working with brand ambassadors. Through a combination of best practices and case studies, we hope you will leave this session with a new set of tools to fight the algorithms by mobilising your most valuable resource – your people.
