How to build trust when there is no such thing as "internal"

Euprio Conference Poznan 2019 speaker

Farida Khali & Marius Widmer - Switzerland

Farida Khali is Deputy Head of Communication at the University of Fribourg, Switzerland. She is in charge of corporate communication, PR and communication with media and society. Having channels such as social media, the webzine, the scientific magazine and audio-visual products under her control, she pays a particular importance to issues related to the transmission of scientific culture, the promotion of young scientists and collaborative projects.

Fostering a strong dialogue between specialists and the general public is a passion she can act out as board member of the Swiss French-speaking network “Science and the City”. Holding a Master’s degree in literature, Farida Khali first exercised her writing and communication skills in various artistic institutions before returning to her Alma mater eight years ago.

Summary
This workshop will showcase examples of opportunities and difficulties in communications between management and students. As well as recommendations for hands-on solutions, participants will be able to share their own experiences.

Full description
Located in a small town of some 40,000 inhabitants, the University of Fribourg, Switzerland struggles to keep any information internal. For years, its internal communication has been underdeveloped compared to its external. The consequence has been a culture of rumour and confrontation namely between students and the rectorate. Digital transformation and the small media landscape has only amplified the difficulties.

Following several incidents, the rectorate/administration was forced to enhance internal communication efforts, to better communicate its function and to implement trust building measures to build a path to a more constructive way of collaboration with the students, a committed but also critical group.

Using several examples from the University of Fribourg, the workshop will provide a series of hands-on measures which will help participants in their daily work. Participants will also get the chance to share ideas and examples of best and worst practices from their own experiences.