Since joining the University of Glasgow in 2013, Emma has revolutionised the way the University approaches social media, putting its students and staff at the forefront of its activity. As head of the award-winning team, she oversees its strategic vision and digital content planning. She has unified the university’s online presence and led an overhaul of UofG’s social output – using emerging channels and live platforms to tell the UofG story, breaking world-changing news and research and growing community engagement. Emma was responsible for directing the social campaign for the University’s 2016 Gravitational Waves Discovery that saw record levels of engagement and resulted in awards from CIPR, HEIST & PRIDE and has built the University’s successful ‘UofG’ social brand. Before life at UofG, Emma successfully established social media at the University of Aberdeen and Netball Australia with the Australian national netball team, the Aussie Diamonds, in Melbourne.
University of Glasgow social media blog: www.uofgsocialmedia.com