Bettina Kunnert has worked at TU Wien since 2000. She started her career as Assistant to the Vice Rector of Research and switched to the Public Relations Office in 2001, when PR had become more and more important within the university’s communication concept. As Vice Head of the PR-Department, she was also responsible for Corporate Design, Science Communications and Internal Communication. From 2011 to 2018, Bettina acted as Head of the PR Department and Spokesperson of the Rectorate. During that time, she also worked abroad: as Editor at the Office of Science and Technology Austria (OSTA) at the Austrian Embassy in Washington, DC (2006), and in 2010 at the Institute for Microengineering and Nanotechnology at Universiti Kebangsaan Malaysia, Kuala Lumpur. Since 2019 she has been Head of Public Affairs and Spokesperson of the Rectorate, focusing on political communication and communication strategy. She is also Vice President of the Austrian Association for Developing PR at universities (UniPR) and Vice President of the Austrian Public Affairs Association (ÖPAV).
At some point, it hits everyone: “an anniversary is just around the corner”. Such an event offers the perfect opportunity to put your university in the public spotlight, and this requires clear targets and excellent planning. Regardless of whether your institution celebrates its anniversary in a large or small way, whether it concerns only one institute or the entire university, and whether it is a ‘young’ or ‘old’ institution, the right preparation is essential for success and to get through the anniversary year without a nervous breakdown.
In this Masterclass, the anniversaries of the University of La Rioja (2017 - 25 years), the Vienna University of Technology | TU Wien (2015 - 200 years) and the University of Innsbruck (2019 - 350 years) will be presented and discussed.
University of La Rioja (Spain): in 2017, the University of La Rioja celebrated its 25th anniversary. The University of La Rioja was founded in 1992 as a centre devoted to Higher Education, research and cultural promotion. Since the ancient Monasteries of La Rioja (10th century) were the cradle of the first words written in the Spanish language, the University is recognised as a symbol of the identity of its region and the master key for his international promotion. All the actions and events included in the anniversary programme follow this strategy focused on the development of relationships with all the agents in the territory.
Vienna University of Technology | TU Wien (Austria): in 2015, TU Wien celebrated the 200th anniversary of the 1815 founding of k.k. Polytechnisches Institut. To mark this milestone, TUW launched a year-long series of programmes and activities, beginning with the New Year’s Concert of the Vienna Philharmonic Orchestra. The anniversary year also included a full programme of events that characterised the lively intellectual exchanges that flourish at TUW. These included academic events, public lectures, anniversary publication and opera performance.
University of Innsbruck (Austria): the University of Innsbruck is celebrating its 350th anniversary this year. From the very beginning, the approach was to use this anniversary year, under the motto "Together we will build bridges into the future", to strengthen the connection to the people in the city and in the region, and to further increase the visibility of the university. This year's framework consists of five major events (New Year's Reception, Opening Concert Science Festival, Jubilee Week, Future Forum), supplemented by a series of smaller and medium-sized events, many of which bring science into public space. In addition, events and products were conceived whose target groups are the students and employees, in order to take them into the anniversary year very early on and make them ambassadors of the university. A film, various media partnerships and a broad anniversary branding round off the year.
In addition to the three short presentations, there will also be time for participants to talk about their own projects and to answer questions. If you would like to do this, please get in contact with the speakers in advance to briefly outline your project.