Annika Linna is Senior Communications and Marketing Manager for advancement and corporate engagement at Aalto University. A communications professional inspired by sustainable goals, co-creation and change, she has solid experience in reputation management, change management, financial communication, PR, marketing communications and corporate responsibility.
“What if…” by Aalto University, Finland won 1st prize in the EUPRIO Awards 2018. This workshop will share the secrets of their success.
A brilliant idea refined in close collaboration with people across the different fields of communication is the key to making a successful science communications campaign that has impact. As always in communications, content is king, but in a campaign the trick is to make the content live in multiple forms and channels. To succeed, you need to collaborate with different experts and most importantly, win their engagement. In this workshop, you will learn our recipe to make this happen, and have a chance to share your ideas and experiences with others through inspiring exercises. Your takeaway will be lots of innovative ideas and the ability to make your own “What if…” campaign.