The University of Manchester - Engaging our people and supporting the employee experience

Euprio Conference Poznan 2019 speaker

Anne Arnold with Jamie Brown - United Kingdom

Anne Arnold is a communicator with an interest in strategy. She offers a powerful mix of experience from journalism and PR to copyrighting, corporate positioning and brand development. She enjoys helping organisations hone their communications efforts, allowing them to clearly define, articulate and position themselves. Her skills can help you stand out in crowded market places, gain new audiences and influence opinion.

During her career to date she has worked for the Cabinet Office, been seconded to Downing Street’s strategic communications unit, worked in newsrooms as a journalist, internationally in strategic communications for the British Council and in the UK managing a national press office for a lobbying organisation. For the past two years she has worked at The University of Manchester as a communications manager on a wide variety of external and internal strategic projects. Recent key areas of interest including looking at how we engage with staff and support the employee experience.


Jamie Brown is an award-winning communications professional with experience of managing teams, campaigns and overseeing a mix of social media and internal and external communications. He has extensive experience of the higher education sector, having worked at the Universities of Salford and Liverpool prior to joining Manchester as a media relations officer in 2014. Since then he has helped grow media coverage in target outlets and regions, with a particular focus on the University's key research beacons. He is currently Head of Communications at Manchester, leading a team of internal communications and media relations professionals, as the University develops its new strategic vison and plan.

Jamie on Linked-In 
Jamie on Twitter

 

Summary
The University of Manchester has bold global ambitions for the future, and has placed people at the centre of its strategy. We need a workforce that is proactive and solutions-focussed, who feel trusted, empowered, stretched, valued and clear about how their work contributes to the bigger picture. We are rethinking how we engage with our 12,000-plus members of staff and are taking a more holistic view of the employee experience – where communications and HR colleagues work hand in hand to support the staff experience from the moment you apply to the moment you leave. 

This session will share our approach to employee engagement and constructively pool ideas to support future engagement strategies with communications professionals in higher education across Europe.

Full description
Universities across Europe face challenging times. Here in the UK the impact of pension issues, industrial action, uncertainties around our future relationship with Europe and the ongoing debate about the future funding of post-18 education make for unsettling times for our colleagues. 

Against this challenging backdrop, The University of Manchester has bold global ambitions for the future, and has placed people at the centre of its strategy. We need a workforce that is proactive and solutions-focussed, who feel trusted, empowered, stretched, valued and clear about how their work contributes to the bigger picture. This is how we define engagement.

We are rethinking how we engage with our 12,000-plus members of staff and are taking a more holistic view of the employee experience – where communications and HR colleagues work hand in hand to support the staff experience from the moment you apply to the moment you leave. 

This involves focussing on the following key pillars of employee engagement:

  • Our new Vision and Values (ensuring staff are contributing to the creation of the University's vision and values, and buy into them)
  • Inspirational leadership and management (ensuring that leaders and line managers are aware of their role in engaging and communicating with staff and are equipped with the right tools and skills to do so)
  • Engaging communications (ensuring staff feel that their views are valued and listened to, meaning they are able to contribute ideas to shape our future direction)
  • First class employee experience (creating the right culture to support and develop our people, including rewards and benefits, learning and development opportunities, wellbeing etc)

Objectives of the session:

  • To share our approach to employee engagement
  • To discuss our key pillars of employee engagement and constructively pool ideas to support future engagement strategies with communications professionals in higher education across Europe

This session will be interactive and we will pose a series of challenges to attendees around values-based communications and engagement strategies.