My career started in 2000 and included positions in the public and private sectors in Romania, the USA and France in the fields of education and communication, following the multidisciplinary studies in literature, international affairs and digital marketing completed in these countries. My personal interest in science only accentuated when I discovered the EU-funded research and innovation projects. I developed my skills in the management of these scientific and technological projects while working with Thales Alenia Space, the French Riviera Chamber of Commerce and Industry, as well as Université Côte d’Azur, to mention a few examples. I specialized in the communication and dissemination aspects of these cooperation projects, including the organisation of awareness events and trainings. I currently work at the Europe Research Office of Université Côte d’Azur, involved in raising awareness among the university’s research community on the funding opportunities for research and in assisting researchers in the development and submission of applications for funding.
The presentation will focus on the dissemination and communication aspects related to EU-funded research and innovation projects, as measures to maximize the impact of the scientific and technological advances and to ensure their further exploitation.
The presentation will start by examining the role of communication and dissemination during a research project lifetime and the weight of these actions in the project evaluation. We will then explore why these activities are of paramount importance for the EU and what are the privileged online and offline communication and dissemination tools and channels employed in the framework of such projects in order to, eventually, reach an audience that goes beyond the target groups directly impacted by the scientific activities, including thus the public. We will finish by detailing the actions and tools we put in place at Université Côte d’Azur in order accompany researchers in reinforcing their communication skills and ensure the transfer of knowledge.