WORKSHOP

SOCIAL MEDIA MANAGEMENT:
HOW TO DEVELOP A STRONG STRATEGY FOR ENGAGING STUDENTS AND ALUMNI

Universidade de Aveiro
Campus Universitário de Santiago 3810-193 Aveiro, Portugal
Rectorate building n. 24 – sala de Atos (ground floor)
March 13rd, 2019 (Wednesday), h. 09:00 – 16:30

Aveiro university campus

Aveiro university campus

Aveiro port

Aveiro port

  Workshop abstract

In this workshop you will learn about how you can improve the use of social media to create a closer relationship and communication with existing students. You can also discover how to create a fruitful circular communication and interaction with Alumni on social media. You will learn communications strategies for engaging students. Last but not least you will experiment with some techniques to meet the current communication needs, saving time and improving team’s performance.

What

  • Social Media Management
  • Communications strategies
  • Focus on students and Alumni engagement

Who

Jan Dries, President of EUPRIO and Director of Communications – University of Antwerp, Belgium
Jan is director of Communications at the University of Antwerp, President of EUPRIO (and EUPRIO Belgium) and the National Representative for Belgium on EUPRIO’s Steering Committee. He is a social and organisational psychologist. At the university of Antwerp he is responsible for marketing & recruitment, internal & external communications, congress & events and alumni relations. Corporate communication, corporate identity and design are his special fields of interest. Before his work at the university, he was a senior communications consultant. He assisted numerous companies to become conscious of their identity and to express that identity in design, communication and behaviour. His mission as president of EUPRIO is to professionalize the network and engage all communication professionals in higher education to learn from each other.

Ole Frank Nielsen, Social Media Manager – Aarhus University, Denmark
Ole is a friendly man, but there is one thing he dislikes – and that is spending a lot of money on expensive consultants from the advertising world – because oftentimes they do not know how the academic world works, and therefore suggests solutions made for sales organisations and not for the universities. Ole knows the academic world – and the advertising world as well, as he has worked both places. Job titles such as a copy writer, journalist, press officer and network coordinator means that it is an experienced and passionate fan of science, education and communication that you’ll meet. Ole is more than a ‘friends or contacts collector’ on Facebook, Twitter or LinkedIn, but more a busy bee that actively finds communities – such as the social media manager network among European Universities with 200+ members.

Organisers

Universidade de Aveiro – EUPRIO 

WHO can apply

This workshop is mainly aimed at Portuguese and Spanish communication professionals working in Higher Education Institutions.

How to apply

Registration closed on March 1st, 2019. This workshop is free of charge for Portuguese and Spanish colleagues and for EUPRIO members.

Accommodation in Aveiro

EUPRIO optioned some rooms at the special rate of 50,00 € (bed&breakfast; single room | 65, 00€, double room) for participants to the workshop at:

Hotel das Salinas
Rua da Liberdade, nº10 – Glória
3810 – 126 – Aveiro Portugal
Phone n. +351 234 404 190

Each participant has to confirm his/her reservation sending an e-mail directly to the hotel at the following address: reservas@hoteldassalinas.com before march 1th, 2019 specifying the code WS_UA/EUPRIO.

Reservation and condition for payment will be confirmed by the hotel.

Programme

h. 09:30-10:00 – Welcome of participants

h. 10:00-10:30 – Opening speech
                           Prof. Paulo Jorge Ferreira, Rector of the Universidade de Aveiro
                           Jan Dries, President of EUPRIO

h. 10:30-11:00 – EUPRIO: be engaged with Professionals in University Communications
                           Jan Dries, President of EUPRIO and Director of Communications – University of Antwerp – Belgium

h. 11:00-13:00 – Social Media Strategies for a strong communication engaging students and the online community & vital stakeholders
                           Ole Frank Nielsen, Social Media Manager – Aarhus University – Denmark

Ole will do a rundown of how Aarhus University use Facebook, Twitter, LinkedIn and Instagram to engage and communicate with communities. A hands-on approach to how we customize content and how we encourage our community to become co-creators.

h. 13:00-14:30 – Light lunch

h. 14:30-15:30 – A selection of best practices

h. 15:30-16:15 – Open discussion and questions

h. 16:15-16:30 – Conclusions
                            Luís Filipe Castro, Vice Rector for Communications – Universidade de Aveiro

Info

Paola Claudia Scioli – mob. ph. +39 335 5725029 email: paola.scioli@euprio.eu
Paula Rocha – mobile + 351 966076513 email: paularocha@ua.pt