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Getting ready for EUPRIO 2013

Registration for EUPRIO’s 2013 Conference at the University of Kent in the UK is open.

The annual conference, titled ‘Students, alumni and staff – the best university brand ambassadors’, takes place this year from 27-29 June at the University’s campus in Canterbury.

EUPRIO President, Denis Ancion says: “The conference will be tackling some really hot issues as European universities face up to the major challenge of securing their positions in an increasingly competitive international environment.

“The difference between internal and external communications is gone. We’re in the digital age now and traditional models of sending out messages and waiting for feedback seem like centuries ago. Everyone can communicate to huge audiences and universities need to understand and value their best ambassadors and closest friends – their students, staff and alumni communities.

“Our conferences provide a stimulating environment to discuss such issues; hear about new trends and do some serious networking with fellow practitioners from across Europe.”

Delegates will attend master classes and workshops and stay in en-suite bedrooms at the University’s lovely Canterbury campus, set in woodland with wonderful views overlooking the historic cathedral city – one of England’s most famous historical landmarks.

The opening keynote address will be by Anthony McClaran, Chief Executive of the UK’s higher education Quality Assurance Agency.

Karina Ufert, chairperson of the European Students' Union.

Karina Ufert, chairperson of the European Students’ Union.

An innovation this year will be a fascinating panel discussion involving university student representatives from across Europe on what ‘the student experience’ means to them, chaired by respected UK journalist Jack Grove, who covers European higher education for the Times Higher Education magazine. Among those taking part will be Karina Ufert, pictured, Chairperson of the European Students’ Union (ESU) and Emanuel Alfranseder, President of the Erasmus Student Network.

As always, the programme will feature the best in current higher education public relations and communications thinking and practice.

Katherine Ma is flying in from Hong Kong University, where she Director of Communications, to talk about the globalisation of Asian universities; Paul Helbing from Amsterdam will argue that universities can learn from the art of judo in branding the rebels; and Miles Banbery from Kent will describe how the host university for the 2013 conference is building networks of student tweeters.

Social media expert Tracy Playle will be presenting a master class

Social media expert Tracy Playle will be presenting a master class

Tracy Playle, pictured, one of Europe’s leading experts on engaging audiences through social media will be presenting a master class on ‘Content really is King’. Among the many workshops and lectures to select from will be Katja Lamping, from King’s College London, providing tips on how to involve academics in a strategy of brand promotion; Edwin van Rest, founder of StudyPortals, on creating effective student ambassador programmes and Ulrich Marssch describing a German approach to activating a university’s alumni community.

The conference fee of £675 for EUPRIO members this year includes the three days’ on-campus accommodation. Non-members can attend for a fee of £895.

Go to for the provisional programme, details of the conference venue at Canterbury, Kent and travel and accommodation information.

* Fuller programme details and biographical details of speakers will be appearing on the EUPRIO website to help delegates make their workshop/master-class/lecture selection