With EUPRIO’s annual conference in Poznań fast approaching, it is time for you to demonstrate your university’s professional excellence and originality by entering the 2019 EUPRIO Awards.
The awards give members the chance to match themselves against the best European higher education communication campaigns and other public engagement activities over the past 12 months. The deadline for entries is 31 May, writes Nic Mitchell.
Each university attending our annual conference, which this year takes place in Poznań, Poland, from 16-19 June, is allowed one entry – which needs to be focused on one project. See here for details about what is required. There is no charge to enter!
Combining the votes
The overall winner, chosen by combining the votes of conference delegates and the Awards Jury, is invited back to the following year’s conference to present a workshop on their chosen field – with EUPRIO picking up travel and accommodation costs and waiving the conference registration fee.
Last year’s winner was Aalto University in Finland for their “What if…?” campaign, which Martin Herrema, Chair of the Awards Jury, said “ticked all the right boxes”.
It demonstrated the impact and benefits of scientific research by simply asking the question “What if…?” and looked at 17 distinct areas – from “What if a graduate programme operated like a football team” to “What if cattle all over the world were eating Finnish wood?”
Annika Linna, who took over responsibility for communications and marketing Aalto University’s Advancement and Corporate Engagement at the start of 2019, will be unveiling the secrets of their success in a workshop on ‘How to create an effective science communications campaign’ on Tuesday 18 June at 9.30am (repeated at 10.40am).
She has headed the university’s science, research and schools’ communications since February 2018 and says: “As always in communications, content is king, but in a campaign the trick is to make the content live in multiple forms and channels. To succeed, you need to collaborate with different experts and most importantly, win their engagement.”
Her workshop will explore the Aalto recipe for making this happen and offers you the chance to share your ideas and experiences with others. Your takeaway will be lots of innovative ideas and the ability to make your own “What if…” campaign.
Previous winners include Brno University of Technology in the Czech Republic (2017) for their “I Belong Here”, which challenged stereotypical messages and images in a bid to get more female students to study science and tech subjects and included a short and sharp high-speed video series aimed at the target audience.
The 2016 overall Awards champion was Amsterdam University of Applied Sciences for its “making a point” mini campaigns. These highlighted how university staff and students were working together with civic society to find new solutions to everyday issues, ranging from caring for senior citizens to recycling the growing piles of rubbish clogging the city streets.
Share best practice
Martin Herrema is looking forward to receiving this year’s entries and says: “It is a great chance to share our best practice and receive recognition from peers for a job well done. Entering the Awards is an ideal opportunity to highlight what makes your university communications distinctive.”
The link for the entry form can be found here