Poznań in Poland, the setting for this year’s EUPRIO’s annual conference, has been ranked as one of the trendiest European destinations in a survey of more than half-a-million users of EuropeanDestinations.com
The city of Poznań – half way between Berlin and Warsaw – came fifth in the travel guide poll, writes Nic Mitchell.
Attractions range from its “incredible Renaissance style town hall to its huge medieval-like castle and the colourful facades of Stary Rynek – the Old Market Square,” according to the online guide.
The Stary Browar – Old Brewery – was described by the guide as “one of the most beautiful shopping centres in the world as well as being a business art centre” while the city is also a gastronomy delight with hundreds of restaurants.
Poznań is also one of the greenest cities in Poland – cycle and pedestrian friendly – and hosts cultural events, such as the Ethno Port, “one of the best music festivals in the world,” said the guide.
As well as being among the oldest and largest cities in Poland, it is also a major centre for academic life, with nearly one in four of its half-a-million inhabitants being a student.
Adam Mickiewicz University, which is hosting #EUPRIO19 from 16-19 June, is one of the largest and most influential public higher education institutions in Poland and attracts a high number of international and scientist exchanges.
The university’s PR and marketing specialist Marcin Witkowski is chairing the local organising team as well as being EUPRIO’s secretary. He said: “Delegates can expect a very strong content during workshops and masterclasses, traditional Polish hospitality, organic food and amazing sites such as clean rivers, healthy forests as well as some astounding attractions, including the largest Catholic shrine in Poland – the Lichen Sanctuary – and the Polish Alhambra Castle in Kórnik, which are both optional trips on the final day of the conference.”
The conference theme this year is ‘Inspiring Communities: How to engage key audiences and boost your reputation’ and the focus will be on reputation management and building and internal communications.
See more on the EUPRIO website
Jan Dries, president of EUPRIO, said: “We are very pleased that this year’s conference is taking place in Poland for the first time and Poznań will be a great venue.
“We’ll be looking at how university communicators not only engage with their staff, students and alumni and other key stakeholders, but also how we can help colleagues actively influence culture change and share the future direction of our institutions.”
Registration is open now and more can be found here
Poznań is relatively easy to get to from many airports to the north, south, east and west and there are regular train services from Berlin and Warsaw. See here for travel details.