With an earlier EUPRIO conference than usual this year, it is time to focus on your university’s entry to the celebrated EUPRIO Awards.
This year’s annual conference is being held in Sevilla, Spain from 3-6 June 2018 on the theme of ‘The digital transformation: A challenge for communications in higher education’ and the deadline for registrations is Monday 21 May.
That’s the same deadline for entries to the EUPRIO Awards, which is free to enter for all member institutions having at least one delegate to the conference, writes Nic Mitchell.
Judges are looking for outstanding communication projects that members have worked on during the year which show:
- Creativity in concept and execution
- Successfully meet defined objectives
- Cost-effectiveness in relation to benefit.
The overall winners will be invited to present a workshop at the 2019 annual conference, with EUPRIO paying for travel and accommodation.
Czech winners in 2017
Last year saw Brno University of Technology from the Czech Republic crowned as EUPRIO 2017 Award winners and Brno’s Pavla Ondrušková and her colleague, Radana Kolcavova, will present a workshop on how developments in online communications have changed their university’s marketing at this year’s Sevilla conference.
Their award-winning entry last year, ‘I Belong Here’, challenged stereotypical messages and images in a bid to get more female students to study science and tech subjects and included a short and sharp high-speed video series aimed at the target audience.
It is already helping to boost female applications at Brno, which is the largest technical university in the Czech Republic, says Radana.
Pavla said: “Winning the award from our higher education communication peers across Europe was a great vote of confidence for the ‘I Belong Here’campaign and has encouraged us to press ahead with our online marketing strategies.
“We’ll talk about how we’ve persuaded top management to adopt a completely new way of marketing the university in our workshop.”
Martin Herrema, President of the Awards Jury, explained that all conference participants are invited to take part in picking the winners – with votes cast by conference delegates being taken equally into account with the verdicts of the Awards Jury.
“I’m hoping to see another large number of entries from across our member universities, so please do think about presenting your own university’s successes at our conference,” he said.
This year’s EUPRIO Awards jury consists of:
- Hannamaija Helander, University of Helsinki, Finland
- Martin Herrema, University of Kent, UK
- Ludo Koks, University of Utrecht, Netherlands
- Gudrun Pilcher, University of Graz, Austria
- Marcin Witkowski, Adam Mickiewicz University in Poznan, Poland
The deadline for entries is Monday 21 May 2108. For full details of the entry criteria and the entry form, see the Awards page on the EUPRIO website. If you would like to discuss a possible entry, please feel free to email Martin at: firstname.lastname@example.org