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Clock ticking to EUPRIO Awards deadline

The clock is ticking towards the deadline for entries to the prestigious EUPRIO Awards, writes Nic Mitchell.

Entry is free, but restricted to universities who will have at least one delegate attending EUPRIO’s annual conference, which this year takes place at Belgium’s University of Antwerp, from September 1-3, 2016.

EUPRIO Awards offer members the chance to showcase professional excellence and originality in their public relations, marketing and communication activities and gain peer recognition for a particular project of initiative that has made a real difference.

“Entries could be centered on student and staff communications or public engagement, whether through social media, video production or even traditional printed materials designed and used in an innovative way,” said UK Steering Committee member, Martin Herrema, who is presiding over this year’s Awards’ jury.

The deadline for entries is 22 August (revised from 15 August)

As in recent years, voting will be shared 50:50 between the judging panel drawn from EUPRIO’s Steering Committee and the views of conference participants following a poster display of entries on the morning of Friday September 2.

Innovative ‘selfies’ campaign won last year

Emma Leech

Emma Leech, from Loughborough University, England

Last year’s winner was Emma Leech, Director of Marketing and Advancement at Loughborough University in England. She will be presenting an interactive session at the Antwerp conference on her university’s innovative online ‘selfies’ student engagement campaign #IAMIN on Saturday September 3.

She said: “Winning the EUPRIO Award made a major impact institutionally and was a great boost for the team.

“Just entering made us really think and reflect on our work and the results achieved and has helped us to build on lessons learnt and adopt a more systematic way of planning.

“To be positively peer assessed by so many great institutions Europe-wide made this a very special award for us and I am looking forward to presenting our case study at this year’s conference.”

This year’s judges are hoping for a record number of entries by the closing date of August 22.

Martin Herrema, chair of the EUPRIO Awards judges

Martin Herrema, chair of the EUPRIO Awards judges

Martin Herrema said: “The Awards celebrate that, in this fast changing world, universities need to communicate effectively with all their key audiences.

One entry per university

“We can accept one entry per university and one project per entry.”

“Entry is free and is only for universities attending the conference.”

“All the details can be found at

“We need entries emailed to us before 22 August at and entrants will also need to prepare a poster, maximum A1 size, and any other supporting materials, for the exhibition at the conference.”

The judges will be focusing on four criteria for each entry:

  • Project originality;
  • Creativity in concept and execution;
  • Success in meeting defined objectives;
  • Cost, as measured in budget and resources, in relation to benefit.                      

Download the EUPRIO-AWARDS-ENTRY-FORM and good luck!