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Living the brand at EUPRIO’s Antwerp conference

How can universities encourage their staff and students to live the brand? That’s the key question for EUPRIO’s 2016 conference at the University of Antwerp, Belgium, from September 1-3. Here Nic Mitchell talks to the organiser Jan Dries and Sofia Moestedt-Westerberg, chair of the conference programme, to find out more about ‘Living the brand’. Antwerp’s Cathedral clock is ticking towards #EUPRIO2016 Universities as corporate brands Universities are now often portrayed…

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