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Communication is key to getting buy-in for mergers

NIC MITCHELL looks at a new study, which says effective communications is essential to securing the buy-in of staff, students and other stakeholders for university mergers. The report from the European University Association, or EUA, reveals a quickening of the pace of mergers and concentrations of higher education institutions across Europe. Timely then that EUPRIO made this a key theme of a masterclass at our last conference in Innsbruck, when…

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Time to polish up your entry for the European higher education communications ‘Oscars’ and gain the recognition you deserve from PR and marketing peers across the continent. Gisella Bengtsson from Uppsala University (R) receiving the EUPRIO 2014 Award from Sys Christina Vestergaard. The annual EUPRIO Awards shine the spotlight on outstanding campaigns and projects and encourage the sharing of best practice by university communication teams all over Europe. Judging and…

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Guest blogger RÉGIS FAUBET looks at the communication challenges of promoting MOOCs now they have lost much of their novelty value. THREE years ago, when MOOCs started gaining attention, it was relatively easy for Higher Education Institutions (HEIs) to benefit from the novelty aspect and get several thousands of students to register for a MOOC. MOOCs growth trends In March 2015, the number of MOOCs, or Massive Open Online Courses…

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