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Seasonal message from EUPRIO’s President

  EUPRIO President Christine Legrand I have enjoyed a busy few months since taking over the Presidency of EUPRIO from Denis Ancion at the end of our excellent annual conference hosted so superbly by the University of Innsbruck in September – and this is the first of what I hope will be regular news updates during my time serving as your President.   Spanish meetings I went to Spain with…

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Do the rankings have too much influence?

AS US News & World Report becomes the latest to offer its version of the world’s top 500 universities, complete with regional variations including Europe, we turn the spotlight on the higher education rankings with guest blogger ANDREA COSTA and ask whether they have got out of hand? THE ENTIRE global higher education system seems to have fallen into a giant trap: rankings. To be fair, this trap is in…

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A million babies and better job prospects – thanks to Erasmus!

Two new European reports have highlighted the importance of student mobility and internalisation to the continent. Here NIC MITCHELL looks at the Erasmus Impact Study. And in another blog he considers a paper from the European University Association (EUA) urging European universities to do more to integrate their foreign students.REVELATIONS that one million babies had been born to Erasmus students since 1987 caught the headlines when the Erasmus Impact Study…

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To internationalise – Start by integrating your international students

Increasing mobility is rising up the higher education political agenda, but how well are European, national and institutional goals for internationalisation aligned and what happens to international students when they arrive at our universities? NIC MITCHELL looks at a new EUA paper to find out. International students at SLU, Sweden   UNIVERSITIES must do more to integrate foreign students and staff if they want to ‘internationalise’ their campus and classrooms,…

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Should the West be so obsessed with international student recruitment?

A SWISS academic has urged western universities to do more joint research with developing countries in Africa and Asia to overcome man-made problems like climate change and focus less on international student recruitment. ETH Zürich’s Professor Gerhard Schmitt Gerhard Schmitt, Professor of Information Architecture at ETH Zürich and founding-director of the Singapore-ETH Centre, was speaking to  a workshop on ‘Moving Abroad’ at the European Public Relations and Information Officers association (EUPRIO) annual conference in…

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EUPRIO brought a ray of sunshine to Innsbruck

Despite dire weather warnings for the Austrian Alps in early September, EUPRIO members brought a ray of sunshine to Tyrol when they arrived for the Innsbruck conference, writes Nic Mitchell. EUPRIO conferences are held in either late June or early September and bring together public relations and marketing professionals from over 20 countries to discuss and share best practices in university communications. This year we had over 250 participants coming…

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‘Stop inflating the language if you want to be trusted’

Universities should ‘stop inflating the language’ in their marketing communications and return to old-fashioned virtues, such as truthfulness, integrity, modesty and dedication if they want to win back public trust. That was the blunt warning from Dr Sijbolt Noorda, the opening keynote speaker at EUPRIO’s Innsbruck conference. The former President of the Association of Universities in the Netherlands and current President of the Academic Cooperation Association, or ACU, said he…

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Christine is new EUPRIO President

Christine Legrand is the new President of the European Public Relations and Information Officers’ association (EUPRIO). EUPRIO’s new President Christine Legrand She is the Director of Communications and Industrial Relations at CPE Lyon in France and took over as EUPRIO President at the end of the association’s annual conference, held this month (September) at the University of Innsbruck, in Austria. She will serve for two years. EUPRIO has nearly 700…

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Spotlight: Swiss immigration vote hits education and research

Switzerland’s political elite were not the only ones taken aback by a popular vote against mass immigration, as NIC MITCHELL has been discovering for the latest in our ‘Spotlight…’ series. Swiss universities and research institutions were shocked by the swift response of the European Union to the ‘yes-vote’ – which saw a tiny majority of 50.3% support the introduction of quota-based immigration, including EU nationals to Switzerland. Within weeks of…

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Reward scientists who are good communicators, says think tank

Among measures to improve the way science is communicated to society, a German think tank is recommending rewarding scientists who are good at engaging with the public, reports NIC MITCHELL. Scientists who engage with the public deserve not just support and appreciation, but also “remuneration and incentives,” says a position paper from the Siggen Circle. The paper entitled, The Siggen Call for Action – Shaping science communication – followed a…

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EUPRIO Awards deadline extended to August 10th

Following requests from a number of members, the deadline for entries to this year’s EUPRIO Awards has been extended to August 10th, writes NIC MITCHELL. The Awards offer a unique opportunity for university public relations and communications professionals to be peer-judged by their European colleagues and celebrate outstanding vision and practices throughout the continent. But the July 1st deadline proved difficult for some to meet – coming at the end…

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Time to enter the European HE communication ‘Oscars’ !

As the academic year starts to draw to a close, it is time to prepare your university’s entry for the European higher education ‘communication Oscars’. Every year at our conference, a competition to win the annual EUPRIO Awards takes place to showcase the excellence of our members’ work in communications. It is free for EUPRIO members to enter and the top prizewinner gets an invitation to present a workshop on…

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UK universities pin their flag to the EU mast

In the run-up to elections for new European Parliament speculation was rife that Britain might be heading for the European Union exit door. But one group has not been afraid to pin their pro-European credentials firmly to the mast – and that’s the assembled ranks of UK universities, as NIC MITCHELL explains. AS WITH much of Europe, disillusionment with the way mainstream politicians handled the economic recession, banking crisis and…

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University comms in the age of Facebook posts and tweets !

Nic Mitchell (alias @EuprioNic) EUPRIO’s chief blogger Nic Mitchell drew on his experience managing the flow of news on the association’s website and social media pages when he spoke, via Skype, to the 4th UNICA PR and Communication Workshop this month. Here he highlights some of his key messages. My talk focused on ‘University communications in the digital age – where a feature is a blog and a news brief…

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Get ready for EUPRIO 2014

Registration for EUPRIO’s 2014 conference at the University of Innsbruck in Austria is open and here NIC MITCHELL looks at some the sessions on offer. The annual conference, titled ‘How to communicate in a world dominated by change’ takes place from 4-7 September 2014. Among the highlights will be several sessions looking at the ever-closer relationship between business and higher education & research – a development high up the agenda…

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Spotlight on Denmark

As reforms sweep across Danish universities, quality is replacing quantity as the top political priority, according to the politicians. Others are not entirely convinced, as Thomas Sørensen explains in our latest blog, which shines the spotlight on the country’s higher education sector. A SMALL country in the North of Europe, Denmark is probably best known abroad for having one of the world’s happiest populations. But a recent wave of reforms…

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Science communication spotlight on the Czech Republic

Alexandra Hroncová, the Czech member on EUPRIO’s Steering Committee, will be among the presenters at AFO – the 49th International Festival of Science Documentary Films, taking place from April 15-20, 2014. AFO aims to present science as an attractive, dynamic and diverse sector through films charting natural, humanities and social science disciplines. The event is hosted by the University of Olomouc in the Czech Republic, and Alexandra, pictured, says: “It…

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EUPRIO’s 2014 conference will have a global outlook

The full programme for EUPRIO’s 2014 annual conference in Austria will be published later this month and it is going to be the strongest in the association’s 26-year history, with speakers from 15 countries, writes Nic Mitchell. The conference is being hosted by the University of Innsbruck, situated in the heart of the Austrian Alps, and takes place from September 4-7. The overarching theme is ‘How to communicate in a…

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#EUPRIO14: Keeping up with the pace of higher education change

The pace of change in higher education is accelerating and those on the frontline explaining what is going on have never faced such challenging times. With cuts to government spending, and demographic trends reducing the flow of 18 and 19-year-olds, the need to communicate the value – and values – of higher education have never been greater. So, it is timely that EUPRIO’s 2014 conference in Innsbruck, Austria (pictured), should…

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Russian focus on visual communications gets EUPRIO backing

A web conference being organised by a Russian university is being supported by EUPRIO. The webinar-style event will focus on visual communications in new media and is being hosted by Tomsk State University, from May 20-22, 2014. EUPRIO’s President Denis Ancion said: “I’m delighted to accept an invitation for us to be an official information partner and hope EUPRIO members with expertise in this field will put themselves forward as…

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Challenges and opportunities for EUPRIO members in 2014

Funding cuts, immigration controls and higher tuition fees are just three of the challenges facing European universities in 2014 and beyond. But there are exciting developments, too, with the internationalisation of higher education and the opening up of online learning, which offer fresh opportunities for European universities to spread their influence far and wide. So, it is not surprising that EUPRIO’s next conference will be around the theme ‘How to…

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