Posts

End of the one-way communication street!

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Leading figures from the world of international higher education gathered at Groningen University in the Netherlands for the first ‘Student of the Future’ conference organised by Dutch-based study choice platform, StudyPortals. Here NIC MITCHELL looks at key issues raised for marketing and communication practitioners. The digital age means an end of the one-way messaging from universities to the next generation of students. Tony Lee from Study Group So says Tony…

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Don’t leave it too late for Perugia!

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Before you pack your bags and head for the sun, don’t forget to register for EUPRIO’s 2015 conference in Perugia, Italy, says NIC MITCHELL. This year’s theme of Turn it upside down reflects the upheaval higher education is going through across the European continent and beyond. The conference opens on Sunday, September 6 – a change from the usual Thursday start – and is the fourth to be held in…

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Communication is key to getting buy-in for mergers

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NIC MITCHELL looks at a new study, which says effective communications is essential to securing the buy-in of staff, students and other stakeholders for university mergers. The report from the European University Association, or EUA, reveals a quickening of the pace of mergers and concentrations of higher education institutions across Europe. Timely then that EUPRIO made this a key theme of a masterclass at our last conference in Innsbruck, when…

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